Wool & Wire
woolandwire.beWool & Wire receives an EcomScout Rating of A (51/100), ranking #46,837 out of 1,193,064 Shopify stores we track. This Home Decor Home & Garden store attracts 225.0K visits per year with estimated revenue of $3.1K - $6.9K/mo. It offers 42 products at an average price of €28.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €28 (range: €1 – €480) — ≈ $30 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $773/mo in paid search ($9.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 396 reviews. Excellent reputation — customers rate this store highly.
Top markets: BE (50%), FR (23%), NL (12%).
Best-selling product: Cadeaubon (€50). Other top sellers include Sample Set, Tokyo - Wollen vloerkleed, Manila - Wollen vloerkleed.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $46M/month across 21,250 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $41K+/month
- •This store outperforms 95% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1055 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Cadeaubon
€50≈ $55
#2Sample Set
€10≈ $11
#3Tokyo - Wollen vloerkleed
€1≈ $1.09
#4Manila - Wollen vloerkleed
€1≈ $1.09
#5Capetown - Sisal vloerkleed
€1≈ $1.09
#6Lima - Wollen vloerkleed
€1≈ $1.09
#7Mecca - Mix wol en sisal vloerkleed
€1≈ $1.09
#8Taipei - Wollen vloerkleed
€1≈ $1.09
#9Lyon - Mix wol en houtvezel vloerkleed
€1≈ $1.09
#10Eibar - Mix wol en houtvezel vloerkleed
€1≈ $1.09
≈ $30 USD
Range: €1 - €480
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$773
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| rugs | 89K | $2.25 | $602.6K |
| carpet sales near me | 9K | - | - |
| sisal rugEasy | 2K | $1.98 | $1.3K |
| wool carpetEasy | 2K | $2.64 | $2.8K |
| carpet flooring companies near me | 2K | - | - |
Trustpilot Rating
396 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About Wool & Wire
Is Wool & Wire a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wool & Wire is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Wool & Wire safe to buy from? Is it a scam?
Wool & Wire has a Trustpilot rating of 4.8/5 based on 396 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).
What is Wool & Wire's EcomScout rating and what does it mean?
Wool & Wire has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Wool & Wire generate?
Wool & Wire receives approximately 225.0K visits per year with estimated monthly revenue of $3.1K - $6.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wool & Wire use?
We detected 5 Shopify apps on Wool & Wire, including Trustpilot, Klaviyo: Email Marketing & SMS, Embed data and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wool & Wire. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.