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Reference

words.london
38/100
EcomScout

Reference receives an EcomScout Rating of B (38/100), ranking #66,191 out of 659,234 Shopify stores we track. This Art & Decor Home & Garden store attracts 15.7K visits per year with estimated revenue of $649 - $1.4K/mo. It offers 103 products at an average price of £30.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$649 - $1.4K/mo
Est. Traffic/mo
1.3K
Products
103
Top Market
US (100%)
Top Channel
N/A
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Product pricing: Average price of £30 (range: £30 – £30) — ≈ $38 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: CUSTOM ARTWORK (£30). Other top sellers include REBEL, CLASSY, WEE.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Art & Decor Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.0M/mo
Total Stores
442
Avg Revenue
$2K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

34%
42%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Art & Decor market generates $1M/month across 442 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Art & Decor stores earn $23K+/month
  • This store outperforms 90% of Art & Decor competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.0%
Pages/Visit
1.1
0
Avg. Product Price
£30

≈ $38 USD

Range: £30 - £30

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Trustpilot45/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
Explore all trending products

Frequently Asked Questions About Reference

Is Reference a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Reference is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Reference safe to buy from? Is it a scam?

Reference has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (38/100).

What is Reference's EcomScout rating and what does it mean?

Reference has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Reference generate?

Reference receives approximately 15.7K visits per year with estimated monthly revenue of $649 - $1.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Reference use?

We detected 1 Shopify apps on Reference, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Art & Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Reference. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Art & Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Reference Shopify store analysis • Art & DecorHome & Garden • Unlikely Dropshipper • Rating: B

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