Workboots Direct
workboots-direct.com.auWorkboots Direct receives an EcomScout Rating of S (61/100), ranking #9,151 out of 866,106 Shopify stores we track. This Footwear Fashion & Apparel store attracts 540.1K visits per year with estimated revenue of $73.7K - $159.7K/mo. It offers 265 products at an average price of A$144.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 34%, organic 28%, direct 28%.
Product pricing: Average price of A$144 (range: A$5 – A$205) — ≈ $95 USD. Mid-range pricing strategy.
Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (82%), US (18%).
Best-selling product: Steel Blue Argyle Zip Scuff Cap 312652 (A$199.95). Other top sellers include Redback - Oil Kip Non Safety Boot UBOK, Redback - Steel Toe Safety Boot USBOK, Oliver 55332Z Lace Up Zip Safety Boot.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1Steel Blue Argyle Zip Scuff Cap 312652
A$199.95≈ $132
#2Redback - Oil Kip Non Safety Boot UBOK
A$139.95≈ $92
#3Redback - Steel Toe Safety Boot USBOK
A$149.95≈ $99
#4Oliver 55332Z Lace Up Zip Safety Boot
A$199.95≈ $132
#5Mongrel 461050 Scuff Cap Zip Safety Boot
A$204.95≈ $135
#6Blundstone 600 Classic Boot
A$159.95≈ $106
#7Redback - Black Non Safety Boot UBBK
A$147.95≈ $98
#8Oliver AT 55-385 Hi Leg Zip Side Boot
A$199.95≈ $132
#9Mongrel 261060 Zip Safety Boot
A$193.95≈ $128
#10Mongrel 461060 Scuff Cap Zip Safety Boot
A$204.95≈ $135
≈ $95 USD
Range: A$5 - A$205
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9
Google Ads estimate
Yearly Ad Budget
$108
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| blundstone boots australiaEasy | 55 | - | - |
| redback boots australiaEasy | 44 | - | - |
| redback boots sydney | 23 | - | - |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Workboots Direct
Is Workboots Direct a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Workboots Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Workboots Direct safe to buy from? Is it a scam?
Workboots Direct has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).
What is Workboots Direct's EcomScout rating and what does it mean?
Workboots Direct has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Workboots Direct generate?
Workboots Direct receives approximately 540.1K visits per year with estimated monthly revenue of $73.7K - $159.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Workboots Direct use?
We detected 7 Shopify apps on Workboots Direct, including Klaviyo: Email Marketing & SMS, Shop, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Workboots Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.