The Worm that Turned
worm.co.ukThe Worm that Turned receives an EcomScout Rating of A+ (58/100), ranking #23,232 out of 1,190,962 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 526.0K visits per year with estimated revenue of $55.4K - $120.0K/mo. It offers 250 products at an average price of £65.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 36%, organic 32%, referral 15%, social 7%.
Product pricing: Average price of £65 (range: £15 – £180) — ≈ $82 USD. Mid-range pricing strategy.
Ad spend: Estimated $323/mo in paid search ($3.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.3/5 based on 16 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (57%), US (11%), CA (6%).
Best-selling product: Green Glazed Fluted Planter (£22.95). Other top sellers include Glazed Round Ribbed Planter, Glazed Sitting Bunny, Botanical Glazed Footed Indoor Planter.
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $31M/month across 8,352 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $70K+/month
- •This store outperforms 95% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •626 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1Green Glazed Fluted Planter
£22.95≈ $29
#2Glazed Round Ribbed Planter
£29.95≈ $38
#3Glazed Sitting Bunny
£14.95≈ $19
#4Botanical Glazed Footed Indoor Planter
£43.95≈ $56
#5Vejers Outdoor Down Wall Lighting
£46.12≈ $59
#6Blokhus Up Wall Lights with PIR Sensor
£62.27≈ $79
#7Scorpius Maxi Outdoor Wall Lighting
£54.95≈ $70
#8Lawn Spike Knocking in Tool
£126≈ $160
#9Lawn Spike for Wood-Framed Parasols
£180≈ $229
#10Glatz Protective Cover for Fortero Parasol
£159≈ $202
≈ $82 USD
Range: £15 - £180
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$323
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wildseedEasy | 2K | - | - |
| fermobEasy | 1K | $4.28 | $2.0K |
| garden gifts | 930 | $0.85 | $289 |
| worm composting binEasy | 930 | $0.57 | $6 |
| christmas tinselEasy | 630 | $1.84 | $8 |
Trustpilot Rating
16 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Outdoor Gear Products
Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.
Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue
Frequently Asked Questions About The Worm that Turned
Is The Worm that Turned a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Worm that Turned is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Worm that Turned safe to buy from? Is it a scam?
The Worm that Turned has a Trustpilot rating of 2.3/5 based on 16 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is The Worm that Turned's EcomScout rating and what does it mean?
The Worm that Turned has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Worm that Turned generate?
The Worm that Turned receives approximately 526.0K visits per year with estimated monthly revenue of $55.4K - $120.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Worm that Turned use?
We detected 4 Shopify apps on The Worm that Turned, including Klaviyo: Email Marketing & SMS, Feefo, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Worm that Turned. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.