WowAngel
wowangel.comWowAngel receives an EcomScout Rating of S (81/100), ranking #191 out of 1,125,939 Shopify stores we track. This Wigs Beauty & Personal Care store attracts 1.4M visits per year with estimated revenue of $423.3K - $823.1K/mo. It offers 353 products at an average price of $151.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 27%, organic 26%, direct 21%, social 9%.
Product pricing: Average price of $151 (range: $7 – $233). Positioned in the premium segment.
Ad spend: Estimated $5.1K/mo in paid search ($60.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 982 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (37%), GB (28%), VN (9%).
Best-selling product: WOWANGEL 250% Density 13X6 HD Lace Front Wigs Straight HD Lace Closure Wig ($190). Other top sellers include HD Lace Frontal Only, 13x6 Skinlike Real HD Lace Frontal, Lace Piece, WOWANGEL Skinlike Real HD Lace 13X6 Full Frontal Wig Body Wave Pre Plucked, WOWANGEL Wear to Go 5x5 HD Lace Closure Wig Invisible Glueless Wig Body Wave.
Wigs Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wigs market generates $0M/month across 135 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wigs stores earn $26K+/month
- •This store outperforms 89% of Wigs competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wigs
Best Selling Products
#1WOWANGEL 250% Density 13X6 HD Lace Front Wigs Straight HD Lace Closure Wig
$190
#2Lace Frontal Only, Skinlike Real HD Lace 13x6 13x4 7x7 6x6 5x5 2x6 Lace Closure Pieces
$62
#3HD Lace Frontal Only, 13x6 Skinlike Real HD Lace Frontal, Lace Piece
$133
#4WOWANGEL Skinlike Real HD Lace 13X6 Full Frontal Wig Body Wave Pre Plucked
$205
#5WOWANGEL Wear to Go 5x5 HD Lace Closure Wig Invisible Glueless Wig Body Wave
$169
#6WOWANGEL Skinlike Real HD Lace 13X6 Full Frontal Wig Silk Straight Pre Plucked
$205
#7WOWANGEL Highlight Color 13x6 Skinlike Real HD Lace Front Wig Body Wave
$223
#8WOWANGEL Bundles Deal 3pcs Straight/Body Wave/Deep Wave 100% Human Hair Weaves
$119
#9WOWANGEL Hair Bundle 1Pc Straight Body Wave Curly 100% Human Hair Weaves
$56
#10WOWANGEL Wear to Go 5x5 HD Lace Closure Wig Straight Pre-Everything Glueless Wig
$169
Range: $7 - $233
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5K
Google Ads estimate
Yearly Ad Budget
$61K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hairstylesEasy | 63K | $0.53 | $10.4K |
| bundlesEasy | 9K | $0.65 | $3.2K |
| human hair wigsEasy | 7K | $0.87 | $22.2K |
| luvme hairEasy | 7K | - | - |
| wiggins hairEasy | 4K | - | - |
Trustpilot Rating
982 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Omnisend
Track123
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Frequently Asked Questions About WowAngel
Is WowAngel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, WowAngel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is WowAngel safe to buy from? Is it a scam?
WowAngel has a Trustpilot rating of 4.7/5 based on 982 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (81/100).
What is WowAngel's EcomScout rating and what does it mean?
WowAngel has an EcomScout rating of S (81/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does WowAngel generate?
WowAngel receives approximately 1.4M visits per year with estimated monthly revenue of $423.3K - $823.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does WowAngel use?
We detected 9 Shopify apps on WowAngel, including Shopify Forms, Omnisend, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wigs store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against WowAngel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wigs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.