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71/100
EcomScout

WUKA receives an EcomScout Rating of S (71/100), ranking #1,262 out of 482,718 Shopify stores we track. This Apparel Fashion & Apparel store attracts 1.6M visits per year with estimated revenue of $85.1K - $184.3K/mo. It offers 148 products at an average price of $29.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$85.1K - $184.3K/mo
Est. Traffic/mo
135.9K
Products
148
Top Market
GB (52%)
Top Channel
direct (18%)
Trustpilot
4.6/5 (1,082)

Store Intelligence Summary

Traffic breakdown: direct 18%, referral 3%.

Product pricing: Average price of $29 (range: $15 – $67). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $198/mo in paid search ($2.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 1,082 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (52%), NG (7%), US (7%).

Best-selling product: WUKA Perform Period Cycling Shorts - Medium Flow ($48.99). Other top sellers include WUKA Period Leggings - Medium flow, WUKA Period Sports Shorts - Medium flow, WUKA Ultimate™ Midi Brief - Heavy.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
52.5%
Pages/Visit
2.9
Avg. Time on Site
50s
Avg. Product Price
$29

Range: $15 - $67

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency43/100

Traffic Sources

direct17.8%
referral2.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$198

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
best postpartum underwearEasy540--
period underwear plus size230--
washable menstrual underwear130$3.98-
period knickers ukEasy50--
wuka period pantsEasy44--

Trustpilot Rating

4.6

1,082 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
52.0%
🇳🇬Nigeria
7.2%
🇺🇸United States
6.5%
🇻🇳Vietnam
3.6%
🇧🇷Brazil
2.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About WUKA

Is WUKA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, WUKA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is WUKA safe to buy from? Is it a scam?

WUKA has a Trustpilot rating of 4.6/5 based on 1,082 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is WUKA's EcomScout rating and what does it mean?

WUKA has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does WUKA generate?

WUKA receives approximately 1.6M visits per year with estimated monthly revenue of $85.1K - $184.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does WUKA use?

We detected 11 Shopify apps on WUKA, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against WUKA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

WUKA Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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