Wüsthof
wusthof.comWüsthof receives an EcomScout Rating of S (77/100), ranking #238 out of 411,186 Shopify stores we track. This Kitchenware Home & Garden store attracts 2.2M visits per year with estimated revenue of $249.1K - $548.0K/mo. It offers 440 products at an average price of $97.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 13%, referral 2%.
Product pricing: Average price of $97 (range: $25 – $200). Mid-range pricing strategy.
Ad spend: Estimated $45.3K/mo in paid search ($543.0K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 3.7/5 based on 63 reviews. Good standing with customers.
Top markets: US (82%), IN (1%), NL (1%).
Best-selling product: Classic Ikon Hand-Held Knife Sharpener ($64). Other top sellers include Universal Hand-Held Knife Sharpener, Pull-Apart Kitchen Shears, Heat-Treated Beech Cutting Board.
Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchenware market generates $1M/month across 164 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Kitchenware stores earn $51K+/month
- •This store outperforms 92% of Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Kitchenware
Best Selling Products
#1WÜSTHOF Digital Gift Card
$25
#2Classic Ikon Hand-Held Knife Sharpener
$64
#3Universal Hand-Held Knife Sharpener
$34
#4Pull-Apart Kitchen Shears
$29
#5Heat-Treated Beech Cutting Board
$150
#6Classic 8" Chef's Knife
$170
#7Classic 6" Chef's Knife
$135
#8Classic 3 1/2" Paring Knife
$95
#9Classic 7" Hollow Edge Santoku
$170
#10Classic 6" Utility Knife
$115
Range: $25 - $200
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$45K
Google Ads estimate
Yearly Ad Budget
$543K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| sur la tableEasy | 168K | $0.20 | $7.5K |
| benchmadeEasy | 57K | $0.31 | $992 |
| cleaver | 38K | $1.28 | $56 |
| knivesEasy | 35K | $0.12 | $28 |
| knife sharpenerEasy | 24K | $0.43 | $291 |
Trustpilot Rating
63 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Frequently Asked Questions About Wüsthof
Is Wüsthof a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wüsthof is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Wüsthof safe to buy from? Is it a scam?
Wüsthof has a Trustpilot rating of 3.7/5 based on 63 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (77/100).
What is Wüsthof's EcomScout rating and what does it mean?
Wüsthof has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Wüsthof generate?
Wüsthof receives approximately 2.2M visits per year with estimated monthly revenue of $249.1K - $548.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wüsthof use?
We detected 5 Shopify apps on Wüsthof, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wüsthof. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.