Wüsthof
wusthof.deWüsthof receives an EcomScout Rating of S (61/100), ranking #6,091 out of 416,212 Shopify stores we track. This Kitchenware Home & Garden store attracts 508.7K visits per year with estimated revenue of $39.0K - $85.7K/mo. It offers 423 products at an average price of $98.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 15%, referral 7%.
Product pricing: Average price of $98 (range: $20 – $155). Mid-range pricing strategy.
Ad spend: Estimated $955/mo in paid search ($11.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 63 reviews. Good standing with customers.
Top markets: DE (33%), NL (13%), FR (13%).
Best-selling product: WÜSTHOF – digitale Geschenkkarte ($25). Other top sellers include Classic Ikon Messerschärfer, Keramik Schärfstab J800, Classic Kochmesser 20 cm.
Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchenware market generates $1M/month across 165 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Kitchenware stores earn $50K+/month
- •This store outperforms 92% of Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Kitchenware
Best Selling Products
#1WÜSTHOF – digitale Geschenkkarte
$25
#2Classic Ikon Messerschärfer
$39
#3Keramik Schärfstab J800
$59
#4Classic Kochmesser 20 cm
$125
#5Classic Gemüsemesser 9 cm
$69
#6Classic Kochmesser 16 cm
$105
#7Classic Obst- und Gemüsemesser 12 cm
$69
#8Classic Santoku 17 cm | mit Kullenschliff
$125
#9Classic Brotmesser 23 cm | mit Präzisions-Doppelwelle
$115
#10Classic Ikon Kochmesser 20 cm
$155
Range: $20 - $155
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$955
Google Ads estimate
Yearly Ad Budget
$11K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| cookware | 27K | $0.97 | - |
| knifes | 10K | $0.15 | $11 |
| chefs knifeEasy | 9K | $0.87 | $783 |
| wusthof knivesEasy | 8K | $0.54 | $334 |
| wüsthofEasy | 3K | - | - |
Trustpilot Rating
63 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Frequently Asked Questions About Wüsthof
Is Wüsthof a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wüsthof is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Wüsthof safe to buy from? Is it a scam?
Wüsthof has a Trustpilot rating of 3.7/5 based on 63 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).
What is Wüsthof's EcomScout rating and what does it mean?
Wüsthof has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Wüsthof generate?
Wüsthof receives approximately 508.7K visits per year with estimated monthly revenue of $39.0K - $85.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wüsthof use?
We detected 5 Shopify apps on Wüsthof, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wüsthof. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.