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72/100
EcomScout

X All receives an EcomScout Rating of S (72/100), ranking #957 out of 435,344 Shopify stores we track. This Cleaning Supplies Home & Garden store attracts 10.5M visits per year with estimated revenue of $578.8K - $1.3M/mo. It offers 26 products at an average price of $61.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$578.8K - $1.3M/mo
Est. Traffic/mo
873.9K
Products
26
Top Market
US (100%)
Top Channel
direct (2%)
Trustpilot
3.6/5 (465)

Store Intelligence Summary

Traffic breakdown: direct 2%.

Product pricing: Average price of $61 (range: $40 – $100). Mid-range pricing strategy.

Ad spend: Estimated $647/mo in paid search ($7.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.6/5 based on 465 reviews. Good standing with customers.

Top markets: US (100%), CA (0%), PH (0%).

Best-selling product: Foaming Toilet Cleaner ($40). Other top sellers include Multi-Purpose Spray, Blue Toilet Tank Tablets, Best Sellers Kit.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$121K/mo
Total Stores
65
Avg Revenue
$2K/mo
Top 10% Threshold
$12K/mo

Competition Breakdown

40%
46%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning Supplies market generates $0M/month across 65 stores
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cleaning Supplies stores earn $12K+/month
  • This store outperforms 85% of Cleaning Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
68.2%
Pages/Visit
1.8
Avg. Time on Site
1m 57s
Avg. Product Price
$61

Range: $40 - $100

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance76/100
Trustpilot70/100
Marketing Efficiency22/100

Traffic Sources

direct1.7%
referral0.4%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$647

Google Ads estimate

Yearly Ad Budget

$8K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
air ionizerEasy3K$1.46$903
ionic proEasy840$0.49$37
clarifion air ionizerEasy440--
best bedroom air purifier360$1.68$72
room air purifiersEasy320$1.70$571

Trustpilot Rating

3.6

465 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
99.7%
🇨🇦Canada
0.2%
🇵🇭Philippines
0.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Frequently Asked Questions About X All

Is X All a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, X All is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is X All safe to buy from? Is it a scam?

X All has a Trustpilot rating of 3.6/5 based on 465 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (72/100).

What is X All's EcomScout rating and what does it mean?

X All has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does X All generate?

X All receives approximately 10.5M visits per year with estimated monthly revenue of $578.8K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does X All use?

We detected 9 Shopify apps on X All, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against X All. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

X All Shopify store analysis • Cleaning SuppliesHome & Garden • Unlikely Dropshipper • Rating: S

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