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54/100
EcomScout

Mpow receives an EcomScout Rating of A (54/100), ranking #35,808 out of 1,125,961 Shopify stores we track. This Audio & Personal Care Electronics & Tech store attracts 588.8K visits per year with estimated revenue of $18.6K - $46.4K/mo. It offers 1.0K products at an average price of $39.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.6K - $46.4K/mo
Est. Traffic/mo
49.1K
Products
1.0K
Top Market
US (36%)
Top Channel
organic (73%)
Trustpilot
1.5/5 (241)

Store Intelligence Summary

Traffic breakdown: organic 73%, direct 18%, referral 6%, social 3%.

Product pricing: Average price of $39 (range: $20 – $90). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 1.5/5 based on 241 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (36%), GB (14%), CA (8%).

Best-selling product: Mpow Flame Solo Wireless Earbuds Sport ($29.99). Other top sellers include Mpow MBits S Wireless Earbuds, MPOW M30 True Wireless Earbuds with LED Display, Mpow M13 Wireless Earbuds.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Audio & Personal Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$46K/mo
Total Stores
1
Avg Revenue
$46K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Audio & Personal Care market generates $0M/month across 1 stores
  • This store outperforms 0% of Audio & Personal Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
45.0%
Pages/Visit
2.5
Avg. Time on Site
47s
Avg. Product Price
$39

Range: $20 - $90

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance46/100
Marketing Efficiency33/100

Traffic Sources

organic73.1%
direct18.1%
referral5.7%
social3.1%
paid0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
mpow jaws gen-4270--
xmpow/cs270--
mpow wikipedia190--
mpow mbr2190--
mpow coupon135--

Trustpilot Rating

1.5

241 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
36.0%
🇬🇧United Kingdom
14.5%
🇨🇦Canada
8.3%
🇧🇷Brazil
7.7%
🇪🇸Spain
5.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Amazon Exclusive Metallic Pink

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Amazon Exclusive Metallic Pink

61
$99.95-9%
Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible - Sandstone | Noise canceling audio with Bluetooth connectivity, microphone and 40 hour battery life

Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible - Sandstone | Noise canceling audio with Bluetooth connectivity, microphone and 40 hour battery life

59
$169.95+4%
JBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)

JBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)

56
$29.95+33%
Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone

Apple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone

53
$99.00+14%
Explore all trending products

Frequently Asked Questions About Mpow

Is Mpow a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mpow is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mpow safe to buy from? Is it a scam?

Mpow has a Trustpilot rating of 1.5/5 based on 241 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (54/100).

What is Mpow's EcomScout rating and what does it mean?

Mpow has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mpow generate?

Mpow receives approximately 588.8K visits per year with estimated monthly revenue of $18.6K - $46.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mpow use?

We detected 7 Shopify apps on Mpow, including ReCharge Subscriptions, Todays deals, Advanced wishlist and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Audio & Personal Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mpow. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Audio & Personal Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mpow Shopify store analysis • Audio & Personal CareElectronics & Tech • Unlikely Dropshipper • Rating: A

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