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Yellowpop homepage screenshot
66/100
EcomScout

Yellowpop receives an EcomScout Rating of S (66/100), ranking #4,959 out of 937,790 Shopify stores we track. This Pet Supplies Pets store attracts 108.1K visits per year with estimated revenue of $59.5K - $119.0K/mo. It offers 2.5K+ products at an average price of £312.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$59.5K - $119.0K/mo
Est. Traffic/mo
9.0K
Products
2.5K+
Top Market
GB (54%)
Top Channel
referral (24%)
Trustpilot
4.7/5 (2,068)

Store Intelligence Summary

Traffic breakdown: referral 24%, direct 10%, organic 6%, paid 4%.

Product pricing: Average price of £312 (range: £5 – £859) — ≈ $397 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.7/5 based on 2,068 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (54%), FR (46%).

Best-selling product: Dance Love, YP x Keith Haring, LED neon sign (£265). Other top sellers include Barking Dog, YP x Keith Haring, LED neon sign, Dancing Man, YP x Keith Haring, LED neon sign, Banana by Andy Warhol - LED neon sign.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$21.0M/mo
Total Stores
7,907
Avg Revenue
$3K/mo
Top 10% Threshold
$42K/mo

Competition Breakdown

34%
38%
19%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $21M/month across 7,907 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Supplies stores earn $42K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 395 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
80.5%
Pages/Visit
1.6
Avg. Time on Site
19s
Avg. Product Price
£312

≈ $397 USD

Range: £5 - £859

Rating Breakdown

Trustpilot100/100
Business Quality90/100
Traffic Growth75/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

referral23.9%
direct10.0%
organic5.9%
paid4.3%
social0.0%

Trustpilot Rating

4.7

2,068 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
54.3%
🇫🇷France
45.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

97
$8.99+194%
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

92
$28.06+216%
Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
$19.99+166%
Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

88
$6.79+123%
See all trending Pet Supplies products

Frequently Asked Questions About Yellowpop

Is Yellowpop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Yellowpop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Yellowpop safe to buy from? Is it a scam?

Yellowpop has a Trustpilot rating of 4.7/5 based on 2,068 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Yellowpop's EcomScout rating and what does it mean?

Yellowpop has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Yellowpop generate?

Yellowpop receives approximately 108.1K visits per year with estimated monthly revenue of $59.5K - $119.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Yellowpop use?

We detected 6 Shopify apps on Yellowpop, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Yellowpop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Yellowpop Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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