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yensa.com

yensa.com
34/100
EcomScout

yensa.com receives an EcomScout Rating of B (34/100), ranking #39,587 out of 204,148 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 105.8K visits per year with estimated revenue of $7.6K - $19.1K/mo. It offers 111 products at an average price of $37.

Store descriptionBeing one of the first, YENSA fuses 8 Superfoods into each product with high tech manufacturing to deliver healthy for your skin cosmetics. YENSA embraces the diversity in beauty today and empowers women to live their YEN.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.6K - $19.1K/mo
Est. Traffic/mo
8.8K
Products
111
Top Market
US (82%)
Top Channel
N/A
Est. Ad Spend/mo
$706

Store Intelligence Summary

Product pricing: Average price of $37 (range: $15 – $82). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $706/mo in paid search ($8.5K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (82%), IN (13%), CA (5%).

Best-selling product: Super Serum Silk Natural Glow Hydrating Peptide Foundation for Radiant Skin ($48.00). Other top sellers include Skin On Skin BB + CC Full Coverage Hyaluronic Serum Concealer, Tone Up Essential Glow Blurring + Brightening Primer, Super Serum Silk Concealer.

How is the EcomScout Rating calculated? The B grade (34/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
50.8%
Pages/Visit
1.7
Avg. Time on Site
34s
Avg. Product Price
$37

Range: $15 - $82

Rating Breakdown

Business Quality76/100
Traffic Growth45/100
Marketing Efficiency34/100
Revenue Performance31/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$706

Google Ads estimate

Yearly Ad Budget

$8K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
yensaEasy750$0.86$123
innisfree codeEasy480--
how to tell your skin undertoneEasy320--
jlo skin care 2020293--
il makiage try before you buyEasy270--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
82.1%
🇮🇳India
12.7%
🇨🇦Canada
5.2%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

yensa super serum concealeryensayensa skin on skin bc foundationgel foundationspf concealer

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

JavaScript

jQuery

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
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Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

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L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

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Frequently Asked Questions About yensa.com

Is yensa.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, yensa.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is yensa.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for yensa.com. However, our EcomScout rating is B (34/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is yensa.com's EcomScout rating and what does it mean?

yensa.com has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does yensa.com generate?

yensa.com receives approximately 105.8K visits per year with estimated monthly revenue of $7.6K - $19.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does yensa.com use?

We detected 2 Shopify apps on yensa.com, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against yensa.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

yensa.com Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B

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