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44/100
EcomScout

Yililo receives an EcomScout Rating of B+ (44/100), ranking #52,105 out of 832,312 Shopify stores we track. This Kitchenware Home & Garden store attracts 208.8K visits per year with estimated revenue of $8.2K - $18.1K/mo. It offers 250 products at an average price of £29.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.2K - $18.1K/mo
Est. Traffic/mo
17.4K
Products
250
Top Market
GB (100%)
Top Channel
organic (43%)
Trustpilot
3.2/5 (20)

Store Intelligence Summary

Traffic breakdown: organic 43%, paid 20%, direct 16%, referral 12%.

Product pricing: Average price of £29 (range: £28 – £32) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.2/5 based on 20 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Cream Leopard Print Glass Chopping Board (£28). Other top sellers include Rainbow Disco Ball Round Glass Chopping Board, Berry Brunch Glass Chopping Board.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchenware Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.5M/mo
Total Stores
565
Avg Revenue
$3K/mo
Top 10% Threshold
$45K/mo

Competition Breakdown

34%
37%
20%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchenware market generates $1M/month across 565 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Kitchenware stores earn $45K+/month
  • This store outperforms 94% of Kitchenware competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.7%
Pages/Visit
1.7
Avg. Time on Site
41s
Avg. Product Price
£29

≈ $37 USD

Range: £28 - £32

Rating Breakdown

Business Quality76/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic43.3%
paid20.4%
direct15.9%
referral11.9%
social3.1%

Trustpilot Rating

3.2

20 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

60
$29.99-13%
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

56
$24.99+6%
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

54
$27.49+8%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

53
$44.79+8%
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Frequently Asked Questions About Yililo

Is Yililo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Yililo is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Yililo safe to buy from? Is it a scam?

Yililo has a Trustpilot rating of 3.2/5 based on 20 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).

What is Yililo's EcomScout rating and what does it mean?

Yililo has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Yililo generate?

Yililo receives approximately 208.8K visits per year with estimated monthly revenue of $8.2K - $18.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Yililo use?

We detected 6 Shopify apps on Yililo, including Shop, Klaviyo: Email Marketing & SMS, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchenware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Yililo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Yililo Shopify store analysis • KitchenwareHome & Garden • Likely Dropshipper • Rating: B+

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