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Yousmel

yousmel.com
A
51/100
EcomScout

Yousmel receives an EcomScout Rating of A (51/100), ranking #47,037 out of 1,195,485 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 424.5K visits per year with estimated revenue of $19.3K - $37.4K/mo. It offers 64 products at an average price of £17.

Analysis by EcomScout Research Team · How we calculate ratings

FragrancesBeauty & Personal CarePerfume
Est. Revenue/mo
$19.3K - $37.4K/mo
Est. Traffic/mo
35.4K
Products
64
Top Market
GB (79%)
Top Channel
organic (34%)
Trustpilot
2.1/5 (14)

Store Intelligence Summary

Traffic breakdown: organic 34%, social 24%, paid 20%, referral 5%.

Product pricing: Average price of £17 (range: £16 – £40) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.1/5 based on 14 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (79%), US (17%), IE (4%).

Best-selling product: 100ml x3 Bundle Male & Female (£39.95). Other top sellers include Baccarat Rouge 540, Aventus, Sauvage.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$15.2M/mo
Total Stores
2,848
Avg Revenue
$5K/mo
Top 10% Threshold
$109K/mo

Competition Breakdown

25%
38%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Fragrances market generates $15M/month across 2,848 stores
  • •11% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Fragrances stores earn $109K+/month
  • •This store outperforms 95% of Fragrances competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •303 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Fragrances

Block77%Shop66%Judge.me Product Reviews50%Pre-Order34%

Best Selling Products

100ml x3 Bundle Male & Female#1

100ml x3 Bundle Male & Female

£39.95≈ $51

Baccarat Rouge 540#2

Baccarat Rouge 540

£15.95≈ $20

Aventus#3

Aventus

£15.95≈ $20

Sauvage#4

Sauvage

£15.95≈ $20

Ombre Nomade#5

Ombre Nomade

£15.95≈ $20

Oud Wood#6

Oud Wood

£15.95≈ $20

Lost Cherry#7

Lost Cherry

£15.95≈ $20

Tobacco Vanille#8

Tobacco Vanille

£15.95≈ $20

Aventus Cologne#9

Aventus Cologne

£15.95≈ $20

33#10

33

£15.95≈ $20

Analyzing...
Bounce Rate
77.6%
Pages/Visit
1.5
Avg. Time on Site
30s
Avg. Product Price
£17

≈ $22 USD

Range: £16 - £40

Rating Breakdown

Traffic Growth75/100
Business Quality75/100
Revenue Performance44/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

organic33.9%
social24.3%
paid20.4%
referral4.9%
direct1.4%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.1

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
78.7%
🇺🇸United States
16.9%
🇮🇪Ireland
4.4%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Klaviyo: Email Marketing & SMSShopLoox Photo Reviews4.9Judge.me Product Reviews5.0Section Store: Theme SectionsBlock

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Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
See all trending Fragrances products

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Frequently Asked Questions About Yousmel

Is Yousmel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Yousmel is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Yousmel safe to buy from? Is it a scam?

Yousmel has a Trustpilot rating of 2.1/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).

What is Yousmel's EcomScout rating and what does it mean?

Yousmel has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Yousmel generate?

Yousmel receives approximately 424.5K visits per year with estimated monthly revenue of $19.3K - $37.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Yousmel use?

We detected 6 Shopify apps on Yousmel, including Klaviyo: Email Marketing & SMS, Shop, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Yousmel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Yousmel Shopify store analysis • Fragrances • Beauty & Personal Care • Likely Dropshipper • Rating: A

Last updated: August 5, 2026

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