Yumi
yumi.co.ukYumi receives an EcomScout Rating of S (67/100), ranking #7,083 out of 1,188,667 Shopify stores we track. This store attracts 1.8M visits per year with estimated revenue of $127.7K - $298.0K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 29%, direct 15%, organic 14%, social 11%.
Ad spend: Estimated $4.2K/mo in paid search ($49.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 6,089 reviews. Good standing with customers.
Top markets: GB (76%), IN (5%), US (4%).
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$50K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| yumi | 33K | $0.35 | $216 |
| yummiEasy | 9K | $0.37 | $29 |
| yumi kimEasy | 4K | $1.24 | $4.1K |
| summer fashionEasy | 2K | $0.88 | $40 |
| house of indyaEasy | 2K | - | - |
Trustpilot Rating
6,089 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- Excellent Trustpilot rating and review volume
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
OmnisendSimilar Stores
View all →Frequently Asked Questions About Yumi
Is Yumi a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Yumi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Yumi safe to buy from? Is it a scam?
Yumi has a Trustpilot rating of 3.9/5 based on 6,089 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).
What is Yumi's EcomScout rating and what does it mean?
Yumi has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Yumi generate?
Yumi receives approximately 1.8M visits per year with estimated monthly revenue of $127.7K - $298.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Yumi use?
We detected 6 Shopify apps on Yumi, including Shop, Omnisend, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Shopify store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Yumi. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.