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Z Grills

zgrills.com
77/100
EcomScout

Z Grills receives an EcomScout Rating of S (77/100), ranking #116 out of 145,853 Shopify stores we track. This Outdoor Living Niche store attracts 1.6M visits per year with estimated revenue of $373.6K - $830.3K/mo. It offers 96 products at an average price of $277.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$373.6K - $830.3K/mo
Est. Traffic/mo
135.4K
Products
96
Top Market
US (95%)
Top Channel
Direct (38%)
Trustpilot
4.4/5 (721)

Store Intelligence Summary

Traffic breakdown: Direct 38%, Search 35%, Paid Referrals 9%, Social 7%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $277 (range: $18 – $1399). Positioned in the premium segment.

Ad spend: Estimated $19.9K/mo in paid search ($239.2K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.4/5 based on 721 reviews. Good standing with customers.

Top markets: US (95%), GB (1%), VN (1%).

Best-selling product: THERMAL BLANKET FOR 10502B WIFI ($89.99). Other top sellers include SERVICE USE ONLY, SILICON NITRIDE RAPID-FIRE IGNITER ROD, STAINLESS STEEL 2-IN-1 GRILL BRUSH & SCRAPER.

How is the EcomScout Rating calculated? The S grade (77/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.7M/mo
Total Stores
351
Avg Revenue
$16K/mo
Top 10% Threshold
$217K/mo

Competition Breakdown

12%
30%
29%
9%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Living market generates $6M/month across 351 stores
  • 19% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Living stores earn $217K+/month
  • This store outperforms 92% of Outdoor Living competitors
  • Low average order value ($0) — consider bundling or upsells
  • 68 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.8%
Pages/Visit
3.3
Avg. Time on Site
1m 21s
Avg. Product Price
$277

Range: $18 - $1399

Rating Breakdown

Trustpilot95/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency80/100
Traffic Growth55/100

Traffic Sources

Direct37.7%
Search34.6%
Paid Referrals9.4%
Social6.5%
Mail5.4%
Referrals2.2%

Marketing & Ad Spend

Monthly Ad Spend

$20K

Google Ads estimate

Yearly Ad Budget

$239K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bbq65K$1.06$5.3K
grill56K$0.35$237
traegerEasy52K$0.91$15.5K
smoker32K$0.66$11.6K
traeger grill30K$0.92$13.4K

Trustpilot Rating

4.4

721 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
95.0%
🇬🇧United Kingdom
1.2%
🇻🇳Vietnam
1.0%
🇮🇹Italy
0.8%
🇨🇦Canada
0.8%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

z grillspellet smokerzgrillspellet grillz grills smoker

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

ShopifySquarespace

Advertising

Microsoft AdvertisingGoogle Ads

Sales Channels

Shop

Payment

Shopify PaymentsAffirm

CDN

AWS CloudFront

Frequently Asked Questions About Z Grills

Is Z Grills a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Z Grills is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Z Grills safe to buy from? Is it a scam?

Z Grills has a Trustpilot rating of 4.4/5 based on 721 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).

What is Z Grills's EcomScout rating and what does it mean?

Z Grills has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Z Grills generate?

Z Grills receives approximately 1.6M visits per year with estimated monthly revenue of $373.6K - $830.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Z Grills use?

We detected 2 Shopify apps on Z Grills, including CookieYes GDPR Cookie Banner, Embed Any Social Media w/ Link.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Z Grills. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Z Grills Shopify store analysis • Outdoor LivingNiche • Unlikely Dropshipper • Rating: S

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