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Zig Zag

zigzag.ca
B+
39/100
EcomScout

Zig Zag receives an EcomScout Rating of B+ (39/100), ranking #135,225 out of 1,198,461 Shopify stores we track. This Smoking Accessories Other store attracts 74.1K visits per year with estimated revenue of $246 - $573/mo. It offers 43 products at an average price of CA$4.

Analysis by EcomScout Research Team · How we calculate ratings

Smoking AccessoriesOtherRolling Papers
Est. Revenue/mo
$246 - $573/mo
Est. Traffic/mo
6.2K
Products
43
Top Market
CA (60%)
Top Channel
N/A
Trustpilot
3.0/5 (4)

Store Intelligence Summary

Product pricing: Average price of CA$4 (range: CA$3 – CA$6) — ≈ $2.71 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.0/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (60%), US (40%).

Best-selling product: Zig-Zag® White "Slow Burning" Kutcorners (CA$2.79). Other top sellers include Zig-Zag® Ultra Thin "Slow Burning", Zig-Zag® Unbleached, Zig-Zag® White.

How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Smoking Accessories Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$380K/mo
Total Stores
193
Avg Revenue
$2K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

43%
35%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Smoking Accessories market generates $0M/month across 193 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •78% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Smoking Accessories stores earn $25K+/month
  • •This store outperforms 92% of Smoking Accessories competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Smoking Accessories

Block81%Shop35%Pre-Order32%Klaviyo: Email Marketing & SMS31%

Best Selling Products

Zig-Zag® White "Slow Burning" Kutcorners#1

Zig-Zag® White "Slow Burning" Kutcorners

CA$2.79≈ $2.06

Zig-Zag® Blue "Free Burning" Kutcorners#2

Zig-Zag® Blue "Free Burning" Kutcorners

CA$2.79≈ $2.06

Zig-Zag® Ultra Thin "Slow Burning"#3

Zig-Zag® Ultra Thin "Slow Burning"

CA$2.99≈ $2.21

Zig-Zag® Unbleached#4

Zig-Zag® Unbleached

CA$3.99≈ $2.95

Zig-Zag® White#5

Zig-Zag® White

CA$3.99≈ $2.95

Zig-Zag® Orange#6

Zig-Zag® Orange

CA$2.99≈ $2.21

Zig-Zag® Ultra Thin#7

Zig-Zag® Ultra Thin

CA$2.99≈ $2.21

Zig-Zag® Unbleached#8

Zig-Zag® Unbleached

CA$2.79≈ $2.06

Zig-Zag® White#9

Zig-Zag® White

CA$2.99≈ $2.21

Zig-Zag® Black#10

Zig-Zag® Black

CA$5.99≈ $4.43

Analyzing...
Bounce Rate
36.5%
Pages/Visit
1.5
Avg. Time on Site
6s
Avg. Product Price
CA$4

≈ $2.71 USD

Range: CA$3 - CA$6

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot45/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
60.1%
🇺🇸United States
39.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Smile.io Rewards & Loyalty4.9Klaviyo: Email Marketing & SMS

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Frequently Asked Questions About Zig Zag

Is Zig Zag a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Zig Zag is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Zig Zag safe to buy from? Is it a scam?

Zig Zag has a Trustpilot rating of 3.0/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (39/100).

What is Zig Zag's EcomScout rating and what does it mean?

Zig Zag has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Zig Zag generate?

Zig Zag receives approximately 74.1K visits per year with estimated monthly revenue of $246 - $573/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Zig Zag use?

We detected 2 Shopify apps on Zig Zag, including Smile.io Rewards & Loyalty, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Smoking Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Zig Zag. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Smoking Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Zig Zag Shopify store analysis • Smoking Accessories • Other • Unlikely Dropshipper • Rating: B+

Last updated: August 11, 2026

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