Zippo
zippo.deZippo receives an EcomScout Rating of A+ (57/100), ranking #26,105 out of 1,189,240 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 738.6K visits per year with estimated revenue of $33.5K - $72.6K/mo. It offers 1.8K products at an average price of €18.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 50%, direct 25%, paid 14%, social 5%.
Product pricing: Average price of €18 (range: €3 – €50) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.
Top markets: DE (84%), CH (9%), AT (6%).
Best-selling product: Butane Single Flame One Box (€17.90). Other top sellers include Butane Double Flame One Box, Wiederaufladbarer Feuerzeugeinsatz mit Doppelbogen, Yellow Flame Butane Insert.
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $30M/month across 8,319 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $71K+/month
- •This store outperforms 95% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •624 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1Butane Single Flame One Box
€17.90≈ $20
#2Butane Double Flame One Box
€19.90≈ $22
#3Wiederaufladbarer Feuerzeugeinsatz mit Doppelbogen
€24.90≈ $27
#4Yellow Flame Butane Insert
€18.90≈ $21
#5Butane Pipe Lighter Insert - Yellow Flame
€18.90≈ $21
#6Pipe Insert Chrome
€24.90≈ $27
#7Pipe Insert Gold Flashed
€29.90≈ $33
#8Einzelner Butangas-Feuerzeugeinsatz – Schwarz
€18.90≈ $21
#9Bit Safe Schraubendreher mit Gehäuse in gebürstetem Chrom
€49.90≈ $54
#10Schlüsselanhänger Benzinkanister
€16.90≈ $18
≈ $20 USD
Range: €3 - €50
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| zippoEasy | 36K | $0.13 | $376 |
Trustpilot Rating
41 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Mailchimp
Omnisend
EmbedSimilar Stores
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Frequently Asked Questions About Zippo
Is Zippo a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Zippo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Zippo safe to buy from? Is it a scam?
Zippo has a Trustpilot rating of 3.4/5 based on 41 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).
What is Zippo's EcomScout rating and what does it mean?
Zippo has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Zippo generate?
Zippo receives approximately 738.6K visits per year with estimated monthly revenue of $33.5K - $72.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Zippo use?
We detected 9 Shopify apps on Zippo, including Shop, ReCharge Subscriptions, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Zippo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.