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ZUMO homepage screenshot
59/100
EcomScout

ZUMO receives an EcomScout Rating of S (59/100), ranking #8,155 out of 481,835 Shopify stores we track. This General Merchandise Other store attracts 866.5K visits per year with estimated revenue of $47.7K - $111.2K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$47.7K - $111.2K/mo
Est. Traffic/mo
72.2K
Products
N/A
Top Market
NL (80%)
Top Channel
direct (23%)
Trustpilot
3.5/5 (65)

Store Intelligence Summary

Traffic breakdown: direct 23%, referral 1%.

0

Customer trust: Trustpilot score 3.5/5 based on 65 reviews. Good standing with customers.

Top markets: NL (80%), BE (6%), DE (4%).

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

General Merchandise Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.9M/mo
Total Stores
716
Avg Revenue
$3K/mo
Top 10% Threshold
$90K/mo

Competition Breakdown

31%
37%
16%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The General Merchandise market generates $2M/month across 716 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of General Merchandise stores earn $90K+/month
  • This store outperforms 97% of General Merchandise competitors
  • Low average order value ($0) — consider bundling or upsells
  • 67 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.0%
Pages/Visit
12.3
Avg. Time on Site
2m 12s

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot65/100
Revenue Performance56/100
Marketing Efficiency7/100

Traffic Sources

direct23.3%
referral1.3%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.5

65 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
80.2%
🇧🇪Belgium
5.9%
🇩🇪Germany
4.4%
🇺🇸United States
3.0%
🇧🇷Brazil
2.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About ZUMO

Is ZUMO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ZUMO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ZUMO safe to buy from? Is it a scam?

ZUMO has a Trustpilot rating of 3.5/5 based on 65 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (59/100).

What is ZUMO's EcomScout rating and what does it mean?

ZUMO has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ZUMO generate?

ZUMO receives approximately 866.5K visits per year with estimated monthly revenue of $47.7K - $111.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ZUMO use?

We detected 8 Shopify apps on ZUMO, including Pre-Order, Shop, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this General Merchandise store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ZUMO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a General Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ZUMO Shopify store analysis • General MerchandiseOther • Unlikely Dropshipper • Rating: S

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