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22kilogram.com homepage screenshot
42/100
EcomScout Rating
Rank #16,098 of 125,521
Products
37
Category Rank
N/A

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.9%
Pages/Visit
3.4
Avg. Time on Site
22s
Avg. Product Price
$208

Range: $60 - $325

Rating Breakdown

Business Quality76/100
Revenue Performance60/100
Traffic Growth40/100
Marketing Efficiency7/100

Traffic Sources

Direct44.8%
Search35.5%
Social11.6%
Referrals6.6%
Paid Referrals1.4%
Mail0.1%

Top Countries

🇺🇸United States
55.7%
🇧🇪Belgium
40.2%
🇸🇪Sweden
4.1%

Analysis

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

22kg22kg watch22kilogram22 kg22kg chain

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify PaymentsPayPal

Store Design

PageFly Landing Page Builder

Reviews

Loox Photo Reviews

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Mothers Day Gift Necklaces for Women, Infinity Love Birthstone Heart Crystal Pendant, Birthday Anniversary Jewelry for Wife, Mom, and Her, Silver Plated, 18" + 2" Adjustable Chain

Mothers Day Gift Necklaces for Women, Infinity Love Birthstone Heart Crystal Pendant, Birthday Anniversary Jewelry for Wife, Mom, and Her, Silver Plated, 18" + 2" Adjustable Chain

95
$29.99+114%
Mothers Day Gifts, 7PCS Gold Bracelets for Women - 14K Real Gold Plated Beaded Bracelets Set Rope Paperclip Chain Stackable Bracelet Non Tarnish, Friendship Birthday Jewelry Gifts for Women

Mothers Day Gifts, 7PCS Gold Bracelets for Women - 14K Real Gold Plated Beaded Bracelets Set Rope Paperclip Chain Stackable Bracelet Non Tarnish, Friendship Birthday Jewelry Gifts for Women

91
$7.99+245%
24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

87
$7.97+97%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

79
$9.97+59%
See all trending Jewelry products

Frequently Asked Questions About 22kilogram.com

Is 22kilogram.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 22kilogram.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is 22kilogram.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for 22kilogram.com. However, our EcomScout rating is B+ (42/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is 22kilogram.com's EcomScout rating and what does it mean?

22kilogram.com has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does 22kilogram.com generate?

22kilogram.com receives approximately 122.0K visits per year with estimated monthly revenue of $38.9K - $90.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 22kilogram.com use?

We detected 1 Shopify apps on 22kilogram.com, including Klaviyo Reviews. The store uses the "22KG NEW (FIVER)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 22kilogram.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

22kilogram.com Shopify store analysis • JewelryRetail • Likely Dropshipper • Rating: B+

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