28pilates
28pilates.comThe twenty8 reformer is designed to tighten your core, arms and glutes within the comfort of your home.
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $48M/month across 1,661 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $253K+/month
- •This store outperforms 89% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •436 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#128 Day Challenge + Community Access
$39.99
#2twenty8™ Classes + Community Access
$39.99
#3Shed & Tone - 101 Meal Recipes For Busy Moms
$30.00
#4Reformer Stability Mat
$59.99
#56x Non-Slip Pilates Socks
$14.99
#6Pilates Bar Kit with Resistance Bands + 4 Pilates Socks
$149.99
#7Pilates Pelvic Floor Trainer + Workout Guide
$99.99
#8Pilates Reformer + 28 Day Challenge
$169.99
#9Reformer Stability Mat
$89.99
#106x Non-Slip Pilates Socks
$24.99
Range: $10 - $170
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$784
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Trustpilot Rating
301 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Advanced Predictive Search
Snowball: Affiliate Marketing
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerReviews
Advertising
Sales Channels
Subscriptions
Similar Stores
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Frequently Asked Questions About 28pilates
Is 28pilates a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, 28pilates is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is 28pilates safe to buy from? Is it a scam?
28pilates has a Trustpilot rating of 3.6/5 based on 301 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).
What is 28pilates's EcomScout rating and what does it mean?
28pilates has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does 28pilates generate?
28pilates receives approximately 451.6K visits per year with estimated monthly revenue of $28.2K - $65.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does 28pilates use?
We detected 4 Shopify apps on 28pilates, including Advanced Predictive Search, Snowball: Affiliate Marketing, Klaviyo Reviews and more. The store uses the "_fix_tags" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against 28pilates. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.