Traffic breakdown: organic 35%, direct 23%, social 10%, paid 8%.
Product pricing: Average price of $140 (range: $55 – $285). Positioned in the premium segment.
Top markets: US (100%).
Best-selling product: Closure Wig ($150). Other top sellers include Body Wave Bundles, Closure Wig & Install, Lace Frontal Wig & Install Package.
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.