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4711.com

4711.com
63/100
EcomScout

4711.com receives an EcomScout Rating of S (63/100), ranking #12,413 out of 1,189,240 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 1.0M visits per year with estimated revenue of $43.6K - $84.8K/mo. It offers 179 products at an average price of €20.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$43.6K - $84.8K/mo
Est. Traffic/mo
85.1K
Products
179
Top Market
US (31%)
Top Channel
organic (52%)
Trustpilot
4.7/5 (112)

Store Intelligence Summary

Traffic breakdown: organic 52%, direct 20%, referral 13%, paid 12%.

Product pricing: Average price of €20 (range: €3 – €30) — ≈ $21 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.7/5 based on 112 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (31%), DE (28%), GB (5%).

Best-selling product: 4711 Acqua Colonia Mandarine & Cardamom (€24.95). Other top sellers include 3 zufällige gratis Proben ab einem Warenwert von 40€, 4711 Acqua Colonia Miniaturenset, 4711 Echt Kölnisch Wasser Kult Langarmshirt.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$14.8M/mo
Total Stores
2,827
Avg Revenue
$5K/mo
Top 10% Threshold
$110K/mo

Competition Breakdown

25%
38%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $15M/month across 2,827 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $110K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 301 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.9%
Pages/Visit
4.5
Avg. Time on Site
1m 59s
Avg. Product Price
€20

≈ $21 USD

Range: €3 - €30

Rating Breakdown

Trustpilot90/100
Traffic Growth85/100
Business Quality80/100
Revenue Performance54/100
Marketing Efficiency7/100

Traffic Sources

organic51.5%
direct20.0%
referral12.6%
paid12.0%
social1.4%

Trustpilot Rating

4.7

112 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
30.6%
🇩🇪Germany
28.2%
🇬🇧United Kingdom
4.9%
🇳🇱Netherlands
4.9%
🇦🇺Australia
4.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
See all trending Fragrances products

Frequently Asked Questions About 4711.com

Is 4711.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 4711.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 4711.com safe to buy from? Is it a scam?

4711.com has a Trustpilot rating of 4.7/5 based on 112 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is 4711.com's EcomScout rating and what does it mean?

4711.com has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 4711.com generate?

4711.com receives approximately 1.0M visits per year with estimated monthly revenue of $43.6K - $84.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 4711.com use?

We detected 12 Shopify apps on 4711.com, including Klaviyo: Email Marketing & SMS, Form Builder, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 4711.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

4711.com Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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