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76/100
EcomScout

whif. receives an EcomScout Rating of S (76/100), ranking #981 out of 1,126,079 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 3.0M visits per year with estimated revenue of $222.8K - $433.2K/mo. It offers 146 products at an average price of A$56.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$222.8K - $433.2K/mo
Est. Traffic/mo
253.7K
Products
146
Top Market
AU (85%)
Top Channel
organic (29%)
Trustpilot
4.3/5 (645)

Store Intelligence Summary

Traffic breakdown: organic 29%, direct 22%, paid 20%, social 19%.

Product pricing: Average price of A$56 (range: A$45 – A$80) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 645 reviews. Good standing with customers.

Top markets: AU (85%), US (6%), VN (3%).

Best-selling product: Opulent Solstice (A$55). Other top sellers include Aurora Nectar, Fabled Stardust, Fragrance Library Vol. 2.

How is the EcomScout Rating calculated? The S grade (76/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$14.7M/mo
Total Stores
2,819
Avg Revenue
$5K/mo
Top 10% Threshold
$109K/mo

Competition Breakdown

25%
38%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $15M/month across 2,819 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $109K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 300 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.6%
Pages/Visit
4.4
Avg. Time on Site
3m 13s
Avg. Product Price
A$56

≈ $37 USD

Range: A$45 - A$80

Rating Breakdown

Trustpilot95/100
Traffic Growth90/100
Revenue Performance78/100
Business Quality76/100
Marketing Efficiency22/100

Traffic Sources

organic29.2%
direct22.0%
paid20.4%
social19.1%
referral1.4%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pafume100--

Trustpilot Rating

4.3

645 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
85.0%
🇺🇸United States
6.2%
🇻🇳Vietnam
2.6%
🇳🇿New Zealand
1.9%
🇮🇳India
1.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
See all trending Fragrances products

Frequently Asked Questions About whif.

Is whif. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, whif. is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is whif. safe to buy from? Is it a scam?

whif. has a Trustpilot rating of 4.3/5 based on 645 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).

What is whif.'s EcomScout rating and what does it mean?

whif. has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does whif. generate?

whif. receives approximately 3.0M visits per year with estimated monthly revenue of $222.8K - $433.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does whif. use?

We detected 14 Shopify apps on whif., including Pre-Order, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against whif.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

whif. Shopify store analysis • FragrancesBeauty & Personal Care • Likely Dropshipper • Rating: S

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