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70/100
EcomScout

Liquid receives an EcomScout Rating of S (70/100), ranking #2,247 out of 837,308 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 5.1M visits per year with estimated revenue of $202.4K - $393.6K/mo. It offers 15 products at an average price of £17.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$202.4K - $393.6K/mo
Est. Traffic/mo
421.4K
Products
15
Top Market
GB (45%)
Top Channel
social (60%)
Trustpilot
4.2/5 (737)

Store Intelligence Summary

Traffic breakdown: social 60%, paid 15%, organic 12%, direct 8%.

Product pricing: Average price of £17 (range: £2 – £39) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.2/5 based on 737 reviews. Good standing with customers.

Top markets: GB (45%), US (21%), IE (14%).

Best-selling product: For Her | V1 | Pheromone Perfume (£19). Other top sellers include For Him | V1 | Pheromone Perfume, For Everyone | V1 | Pheromone Perfume, For Her | V3 | Pheromone Perfume | Popped Cherry.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.2M/mo
Total Stores
1,903
Avg Revenue
$5K/mo
Top 10% Threshold
$109K/mo

Competition Breakdown

23%
39%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $10M/month across 1,903 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $109K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 206 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
78.9%
Pages/Visit
1.4
Avg. Time on Site
41s
Avg. Product Price
£17

≈ $22 USD

Range: £2 - £39

Rating Breakdown

Traffic Growth95/100
Trustpilot85/100
Business Quality75/100
Revenue Performance69/100

Traffic Sources

social59.6%
paid15.1%
organic12.1%
direct7.8%
referral1.8%

Trustpilot Rating

4.2

737 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
44.6%
🇺🇸United States
21.1%
🇮🇪Ireland
14.1%
🇹🇷Turkey
10.4%
🇫🇷France
9.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About Liquid

Is Liquid a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Liquid is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Liquid safe to buy from? Is it a scam?

Liquid has a Trustpilot rating of 4.2/5 based on 737 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is Liquid's EcomScout rating and what does it mean?

Liquid has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Liquid generate?

Liquid receives approximately 5.1M visits per year with estimated monthly revenue of $202.4K - $393.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Liquid use?

We detected 4 Shopify apps on Liquid, including Klaviyo: Email Marketing & SMS, Shop, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Liquid. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Liquid Shopify store analysis • FragrancesBeauty & Personal Care • Likely Dropshipper • Rating: S

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