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Varriale Profumi®

varrialeprofumi.it
68/100
EcomScout

Varriale Profumi® receives an EcomScout Rating of S (68/100), ranking #1,675 out of 223,395 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 1.2M visits per year with estimated revenue of $85.8K - $166.8K/mo. It offers 66 products at an average price of $35.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$85.8K - $166.8K/mo
Est. Traffic/mo
99.8K
Products
66
Top Market
IT (100%)
Top Channel
direct (18%)
Trustpilot
4.5/5 (19,120)

Store Intelligence Summary

Traffic breakdown: direct 18%, referral 5%.

Product pricing: Average price of $35 (range: $19 – $60). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.5/5 based on 19,120 reviews. Excellent reputation — customers rate this store highly.

Top markets: IT (100%).

Best-selling product: CARTA REGALO Varriale® ($35). Other top sellers include Nero Afgano, Ibiza, Tokyo.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$8.2M/mo
Total Stores
489
Avg Revenue
$17K/mo
Top 10% Threshold
$213K/mo

Competition Breakdown

15%
28%
24%
11%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $8M/month across 489 stores
  • 22% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Fragrances stores earn $213K+/month
  • This store outperforms 92% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 107 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
48.7%
Pages/Visit
3.2
Avg. Time on Site
2m 14s
Avg. Product Price
$35

Range: $19 - $60

Rating Breakdown

Trustpilot100/100
Traffic Growth85/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency7/100

Traffic Sources

direct17.7%
referral4.7%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.5

19,120 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About Varriale Profumi®

Is Varriale Profumi® a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Varriale Profumi® is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Varriale Profumi® safe to buy from? Is it a scam?

Varriale Profumi® has a Trustpilot rating of 4.5/5 based on 19,120 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Varriale Profumi®'s EcomScout rating and what does it mean?

Varriale Profumi® has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Varriale Profumi® generate?

Varriale Profumi® receives approximately 1.2M visits per year with estimated monthly revenue of $85.8K - $166.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Varriale Profumi® use?

We detected 11 Shopify apps on Varriale Profumi®, including Pre-Order, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Varriale Profumi®. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Varriale Profumi® Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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