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Aboutface homepage screenshot
36/100
EcomScout Rating
Rank #24,898 of 126,934
Products
1
Category Rank
N/A

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$13.1M/mo
Total Stores
2,916
Avg Revenue
$5K/mo
Top 10% Threshold
$74K/mo

Competition Breakdown

21%
44%
21%
6%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $13M/month across 2,916 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $74K+/month
  • This store outperforms 94% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 220 enterprise stores (>$100K/mo) proves scalability in this market

Best Selling Products

Analyzing...
Bounce Rate
36.1%
Pages/Visit
3.0
Avg. Time on Site
1m 41s
Avg. Product Price
$150

Range: $150 - $150

Rating Breakdown

Business Quality76/100
Trustpilot65/100
Revenue Performance30/100
Traffic Growth30/100

Traffic Sources

Search39.5%
Direct37.2%
Referrals12.9%
Social7.2%
Paid Referrals1.8%
Mail0.2%

Trustpilot Rating

3.9

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
57.2%
🇺🇸United States
42.8%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

bobbie spa frax

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

Shopify App

BlockEmbed init

Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Aboutface

Is Aboutface a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Aboutface is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Aboutface safe to buy from? Is it a scam?

Aboutface has a Trustpilot rating of 3.9/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (36/100).

What is Aboutface's EcomScout rating and what does it mean?

Aboutface has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Aboutface generate?

Aboutface receives approximately 11.3K visits per year with estimated monthly revenue of $2.0K - $4.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Aboutface use?

We detected 1 Shopify apps on Aboutface, including Klaviyo Reviews. The store uses the "Debut" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Aboutface. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Aboutface Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B

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