Traffic breakdown: organic 38%, direct 23%, paid 10%, social 8%.
Product pricing: Average price of A$56 (range: A$30 – A$150) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (100%).
Best-selling product: Personalised Bamboo Couple's Luggage Tags (A$50). Other top sellers include Personalised Timber Ring Box Square, Personalised cufflinks engraved Initials, Coffee cup your personalised order.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.