almay.com
almay.comalmay.com receives an EcomScout Rating of B+ (50/100), ranking #19,220 out of 481,852 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 327.4K visits per year with estimated revenue of $22.1K - $43.0K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 27%.
Ad spend: Estimated $4.9K/mo in paid search ($59.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (71%), GB (7%), MX (6%).
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $1M/month across 468 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $49K+/month
- •This store outperforms 96% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cosmetics
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5K
Google Ads estimate
Yearly Ad Budget
$59K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| concealer | 14K | $3.36 | $84.1K |
| lip oilEasy | 4K | - | - |
| almayEasy | 4K | $0.37 | $236 |
| lipsticks | 1K | $1.53 | $7.8K |
| almay deodorantEasy | 1K | $0.42 | $26 |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Product catalog quality is poor
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Enhance product descriptions, add more images, and expand catalog
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Frequently Asked Questions About almay.com
Is almay.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, almay.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is almay.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for almay.com. However, our EcomScout rating is B+ (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is almay.com's EcomScout rating and what does it mean?
almay.com has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does almay.com generate?
almay.com receives approximately 327.4K visits per year with estimated monthly revenue of $22.1K - $43.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does almay.com use?
We detected 5 Shopify apps on almay.com, including Yotpo Reviews & UGC, Gorgias, Contact Form and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against almay.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.