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69/100
EcomScout

AMI receives an EcomScout Rating of S (69/100), ranking #1,053 out of 139,079 Shopify stores we track. This Apparel Retail store attracts 8.3M visits per year with estimated revenue of $3.4M - $7.9M/mo. It offers 708 products at an average price of $434.

Store descriptionDiscover the Women's and Men's Collections by Ami Paris, including luxury bags, designer clothing, shoes and fashion accessories.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.4M - $7.9M/mo
Est. Traffic/mo
688.0K
Products
708
Top Market
US (23%)
Top Channel
Search (68%)
Trustpilot
1.6/5 (138)

Store Intelligence Summary

Traffic breakdown: Search 68%, Direct 23%, Referrals 3%, Social 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $434 (range: $45 – $1900). Positioned in the premium segment.

Ad spend: Estimated $1.9K/mo in paid search ($23.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.6/5 based on 138 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (23%), FR (9%), JP (9%).

Best-selling product: Casquette Noire Broderie Thank You For Being A Friend en Coton ($160.00). Other top sellers include Casquette Blanche Broderie Thank You For Being A Friend en Coton, Bob Noir Broderie Thank You For Being A Friend en Coton, T-shirt Blanc Imprimé Signature en Coton.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.3%
Pages/Visit
2.9
Avg. Time on Site
1m 6s
Avg. Product Price
$434

Range: $45 - $1900

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth65/100
Marketing Efficiency53/100
Trustpilot50/100

Traffic Sources

Search68.5%
Direct22.7%
Referrals2.8%
Social1.7%
Paid Referrals1.6%
Mail1.2%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$23K

Projected annually

Trustpilot Rating

1.6

138 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
22.5%
🇫🇷France
9.4%
🇯🇵Japan
9.3%
🇬🇧United Kingdom
5.9%
🇮🇹Italy
4.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Top Keywords

ami parisamiアミパリスアミパリアミパリス tシャツ

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

A/B Testing

AB Tasty

Payment

Square

Video

YouTube

Wishlist

Wishlist Plus

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Frequently Asked Questions About AMI

Is AMI a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, AMI is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is AMI safe to buy from? Is it a scam?

AMI has a Trustpilot rating of 1.6/5 based on 138 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is AMI's EcomScout rating and what does it mean?

AMI has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does AMI generate?

AMI receives approximately 8.3M visits per year with estimated monthly revenue of $3.4M - $7.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does AMI use?

App detection data for AMI is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against AMI. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

AMI Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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