anthropologie.com
anthropologie.comanthropologie.com receives an EcomScout Rating of S (66/100), ranking #8,206 out of 1,190,454 Shopify stores we track. This Apparel Retail store attracts 390.2M visits per year with estimated revenue of $18.3M - $42.7M/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 29%, SearchPaid 18%, SearchOrganic 16%, Affiliate 11%. High direct traffic suggests strong brand recognition.
Ad spend: Estimated $337.6K/mo in paid search ($4.1M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Top markets: US (87%), GB (5%), CA (4%).
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$338K
Google Ads estimate
Yearly Ad Budget
$4.1M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| old navyEasy | 2230K | $0.37 | $217.3K |
| banana republicEasy | 873K | $0.36 | $175.2K |
| gapEasy | 866K | $0.20 | $105.5K |
| crate and barrelEasy | 811K | $0.08 | $11 |
| anthropologieEasy | 712K | $0.24 | $104.3K |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
- Product catalog quality is poor
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Similar Stores
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Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
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Frequently Asked Questions About anthropologie.com
Is anthropologie.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, anthropologie.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is anthropologie.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for anthropologie.com. However, our EcomScout rating is S (66/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is anthropologie.com's EcomScout rating and what does it mean?
anthropologie.com has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does anthropologie.com generate?
anthropologie.com receives approximately 390.2M visits per year with estimated monthly revenue of $18.3M - $42.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does anthropologie.com use?
App detection data for anthropologie.com is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against anthropologie.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.