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Endura homepage screenshot
71/100
EcomScout

Endura receives an EcomScout Rating of S (71/100), ranking #633 out of 138,586 Shopify stores we track. This Apparel Retail store attracts 1.9M visits per year with estimated revenue of $224.5K - $523.8K/mo. It offers 900 products at an average price of $51.

Store descriptionShop Endura cycling clothing built for performance. Discover durable, waterproof & pro-tested bike apparel for road, MTB & commuting.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$224.5K - $523.8K/mo
Est. Traffic/mo
160.3K
Products
900
Top Market
GB (33%)
Top Channel
Search (78%)
Trustpilot
4.4/5 (4,092)

Store Intelligence Summary

Traffic breakdown: Search 78%, Direct 12%, Social 2%, Referrals 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $51 (range: $12 – $120). Mid-range pricing strategy.

Ad spend: Estimated $1.8K/mo in paid search ($21.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 4,092 reviews. Good standing with customers.

Top markets: GB (33%), US (15%), DE (12%).

Best-selling product: Hummvee Plus Gloves - Black ($30.00). Other top sellers include Women's Engineered Boxers - Black, Men's FS260 Thermo Bib Tights II - Black, Men's Hummvee Shorts With Liner - Grey.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$51.1M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.7%
Pages/Visit
5.6
Avg. Time on Site
1m 49s
Avg. Product Price
$51

Range: $12 - $120

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Revenue Performance71/100
Traffic Growth55/100
Marketing Efficiency55/100

Traffic Sources

Search77.9%
Direct12.0%
Social2.2%
Referrals2.0%
Mail1.9%
Paid Referrals1.1%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$22K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
enduraEasy4K$0.30$157
cycling clothingEasy1K$1.13$2.7K
best cycling rain jacketEasy950--
endura cyclingEasy400$0.24$20
endura bib shortsEasy320$0.54$7

Trustpilot Rating

4.4

4,092 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
32.9%
🇺🇸United States
14.6%
🇩🇪Germany
12.4%
🇨🇭Switzerland
4.8%
🇮🇹Italy
4.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

enduraendura mt500endura sportendura bib shortspolice bike helmet kids

Tech Stack & Apps

E-commerce Platform

ShopifyMagento

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerSegmentMicrosoft Clarity

Product Recommendations

Frequently Bought Together

Forms

Form Builder

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Frequently Asked Questions About Endura

Is Endura a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Endura is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Endura safe to buy from? Is it a scam?

Endura has a Trustpilot rating of 4.4/5 based on 4,092 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is Endura's EcomScout rating and what does it mean?

Endura has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Endura generate?

Endura receives approximately 1.9M visits per year with estimated monthly revenue of $224.5K - $523.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Endura use?

App detection data for Endura is being updated. The store uses the "Endura Theme — Release 1.0.2 (GTM Rework)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Endura. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Endura Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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