Back to Stores
Appalachian Outfitters homepage screenshot

Appalachian Outfitters

appalachianoutfitters.com
47/100
EcomScout

Appalachian Outfitters receives an EcomScout Rating of B+ (47/100), ranking #12,638 out of 139,202 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 361.3K visits per year with estimated revenue of $47.0K - $111.1K/mo. It offers 2.5K+ products at an average price of $280.

Store descriptionAppalachian Outfitters is one of the premier outdoor retailers in the US. Shop for high quality products from top brands for your next outdoor or camping trip!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$47.0K - $111.1K/mo
Est. Traffic/mo
30.1K
Products
2.5K+
Top Market
US (85%)
Top Channel
Search (75%)
Est. Ad Spend/mo
$1.7K

Store Intelligence Summary

Traffic breakdown: Search 75%, Social 12%, Direct 11%, Paid Referrals 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $280 (range: $280 – $280). Positioned in the premium segment.

Ad spend: Estimated $1.7K/mo in paid search ($19.8K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (85%), VN (11%), CA (4%).

Best-selling product: Gransfors Bruk Scandinavian Forest Axe ($$240.00). Other top sellers include Gransfors Bruk Small Forest Axe, Gransfors Bruk Axe Sharpening Stone Ceramic, Lowa Laces.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.6M/mo
Total Stores
142
Avg Revenue
$33K/mo
Top 10% Threshold
$233K/mo

Competition Breakdown

21%
32%
17%
23%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $5M/month across 142 stores
  • 23% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Outdoor Gear stores earn $233K+/month
  • This store outperforms 86% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.2%
Pages/Visit
2.5
Avg. Time on Site
40s
Avg. Product Price
$280

Range: $280 - $280

Rating Breakdown

Business Quality80/100
Revenue Performance58/100
Marketing Efficiency55/100
Traffic Growth40/100

Traffic Sources

Search74.6%
Social11.9%
Direct10.6%
Paid Referrals2.1%
Referrals0.9%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$20K

Projected annually

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
84.6%
🇻🇳Vietnam
11.1%
🇨🇦Canada
4.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

appalachian outfittersproductappalachian outdoorscamping hatchetroyal robbins underwear

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsFacebook PixelGoogle Tag ManagerMicrosoft Clarity

JavaScript

jQuery

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify PaymentsPayPal

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

2 Person Outdoors Camping Tent with Rain Fly and Carrying Bag - Lightweight Outdoor Pop Up Tents for Camping Essentials, Music Festivals, Backpacking, Hiking, or Beach Shelter by Wakeman Outdoors

2 Person Outdoors Camping Tent with Rain Fly and Carrying Bag - Lightweight Outdoor Pop Up Tents for Camping Essentials, Music Festivals, Backpacking, Hiking, or Beach Shelter by Wakeman Outdoors

90
$20.99+49%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

89
$132.99+49%
HealSmart Tent for Camping 2/4/6/8 Person with Rainfly, Camping Tent Waterproof Windproof Dome Tent Quick Installation, Backpacking Tents for Adventure, Family Outdoor, Backyard, Hiking

HealSmart Tent for Camping 2/4/6/8 Person with Rainfly, Camping Tent Waterproof Windproof Dome Tent Quick Installation, Backpacking Tents for Adventure, Family Outdoor, Backyard, Hiking

78
$59.69+49%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

74
$59.99-2%
See all trending Outdoor Gear products

Frequently Asked Questions About Appalachian Outfitters

Is Appalachian Outfitters a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Appalachian Outfitters is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Appalachian Outfitters safe to buy from? Is it a scam?

We don't have Trustpilot review data for Appalachian Outfitters. However, our EcomScout rating is B+ (47/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Appalachian Outfitters's EcomScout rating and what does it mean?

Appalachian Outfitters has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Appalachian Outfitters generate?

Appalachian Outfitters receives approximately 361.3K visits per year with estimated monthly revenue of $47.0K - $111.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Appalachian Outfitters use?

We detected 2 Shopify apps on Appalachian Outfitters, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Tapita_Dawn/EcomBack - Power Tools" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Appalachian Outfitters. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Appalachian Outfitters Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: B+

Last updated: