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Approved Vitamins

approvedvitamins.com
B+
45/100
EcomScout

Approved Vitamins receives an EcomScout Rating of B+ (45/100), ranking #83,173 out of 1,191,231 Shopify stores we track. This Vitamins & Supplements Health & Wellness store attracts 1.7K visits per year with estimated revenue of $53 - $105/mo. It offers 2.5K+ products at an average price of £16.

Analysis by EcomScout Research Team · How we calculate ratings

Vitamins & SupplementsHealth & WellnessNutritional Supplements
Est. Revenue/mo
$53 - $105/mo
Est. Traffic/mo
143
Products
2.5K+
Top Channel
N/A
Trustpilot
4.1/5 (127)

Store Intelligence Summary

Product pricing: Average price of £16 (range: £8 – £29) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.1/5 based on 127 reviews. Good standing with customers.

Best-selling product: Natures Aid L-Lysine (High Potency) 1000mg 60's (£8.95). Other top sellers include Natures Aid Mini Drops Immune Plus 50ml, Natures Aid Glucosamine MSM & Chondroitin with Vitamin C, ITL Health PrizMAG+ Pure Magnesium Bisglycinate + Vitamin K2 & D3 90s.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Vitamins & Supplements Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.5M/mo
Total Stores
430
Avg Revenue
$3K/mo
Top 10% Threshold
$66K/mo

Competition Breakdown

28%
39%
20%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Vitamins & Supplements market generates $1M/month across 430 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Vitamins & Supplements stores earn $66K+/month
  • •This store outperforms 95% of Vitamins & Supplements competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Vitamins & Supplements

Shop90%Block89%Klaviyo: Email Marketing & SMS61%Judge.me Product Reviews47%

Best Selling Products

Natures Aid L-Lysine (High Potency) 1000mg 60's#1

Natures Aid L-Lysine (High Potency) 1000mg 60's

£8.95≈ $11

Natures Aid Mini Drops Immune Plus 50ml#2

Natures Aid Mini Drops Immune Plus 50ml

£7.79≈ $9.89

Natures Aid Glucosamine MSM & Chondroitin with Vitamin C#3

Natures Aid Glucosamine MSM & Chondroitin with Vitamin C

£16.49≈ $21

ITL Health PrizMAG+ Pure Magnesium Bisglycinate + Vitamin K2 & D3 90s#4

ITL Health PrizMAG+ Pure Magnesium Bisglycinate + Vitamin K2 & D3 90s

£28.99≈ $37

Analyzing...
Bounce Rate
0.0%
Pages/Visit
2.8
Avg. Time on Site
1m 9s
Avg. Product Price
£16

≈ $20 USD

Range: £8 - £29

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.1

127 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopTrustpilot3.5UpPromote Affiliate MarketingShopify FormsJudge.me Product ReviewsBlockEmbed init

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Frequently Asked Questions About Approved Vitamins

Is Approved Vitamins a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Approved Vitamins is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Approved Vitamins safe to buy from? Is it a scam?

Approved Vitamins has a Trustpilot rating of 4.1/5 based on 127 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).

What is Approved Vitamins's EcomScout rating and what does it mean?

Approved Vitamins has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Approved Vitamins generate?

Approved Vitamins receives approximately 1.7K visits per year with estimated monthly revenue of $53 - $105/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Approved Vitamins use?

We detected 7 Shopify apps on Approved Vitamins, including Shop, Trustpilot, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Vitamins & Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Approved Vitamins. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vitamins & Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Approved Vitamins Shopify store analysis • Vitamins & Supplements • Health & Wellness • Unlikely Dropshipper • Rating: B+

Last updated: August 9, 2026

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