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NATURELO

naturelo.com
S
60/100
EcomScout

NATURELO receives an EcomScout Rating of S (60/100), ranking #18,172 out of 1,190,454 Shopify stores we track. This Vitamins & Supplements Health & Wellness store attracts 354.2K visits per year with estimated revenue of $21.7K - $43.4K/mo. It offers 73 products at an average price of $30.

Analysis by EcomScout Research Team · How we calculate ratings

Vitamins & SupplementsHealth & WellnessNutritional Supplements
Est. Revenue/mo
$21.7K - $43.4K/mo
Est. Traffic/mo
29.5K
Products
73
Top Market
US (69%)
Top Channel
organic (54%)
Trustpilot
3.2/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 54%, paid 18%, direct 15%.

Product pricing: Average price of $30 (range: $22 – $47). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $8.5K/mo in paid search ($101.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (69%), CA (8%), PK (8%).

Best-selling product: Calcium Supplement for Bone Strength ($27.95). Other top sellers include Omega-3 Fish Oil Supplement with Triglyceride Omega-3, Plant-Based Magnesium Glycinate Complex Supplement, Whole Food Multivitamin for Men, Plant-Based and Vegan Friendly.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Vitamins & Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.5M/mo
Total Stores
430
Avg Revenue
$3K/mo
Top 10% Threshold
$66K/mo

Competition Breakdown

28%
39%
20%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Vitamins & Supplements market generates $1M/month across 430 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Vitamins & Supplements stores earn $66K+/month
  • •This store outperforms 95% of Vitamins & Supplements competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Vitamins & Supplements

Shop90%Block89%Klaviyo: Email Marketing & SMS61%Judge.me Product Reviews47%

Best Selling Products

One Daily Multivitamin for Women Over 50 - Vegan Friendly, Plant-Based, Whole Food Vitamin#1

One Daily Multivitamin for Women Over 50 - Vegan Friendly, Plant-Based, Whole Food Vitamin

$23.95

Calcium Supplement for Bone Strength#2

Calcium Supplement for Bone Strength

$27.95

Omega-3 Fish Oil Supplement with Triglyceride Omega-3#3

Omega-3 Fish Oil Supplement with Triglyceride Omega-3

$29.95

One Daily Multivitamin for Women - Vegan Friendly, Plant-Based, Whole Food Vitamin#4

One Daily Multivitamin for Women - Vegan Friendly, Plant-Based, Whole Food Vitamin

$23.95

Plant-Based Magnesium Glycinate Complex Supplement#5

Plant-Based Magnesium Glycinate Complex Supplement

$24.95

Whole Food Multivitamin for Men, Plant-Based and Vegan Friendly#6

Whole Food Multivitamin for Men, Plant-Based and Vegan Friendly

$44.95

One Daily Multivitamin for Men Over 50 - Vegan Friendly, Plant-Based, Whole Food Vitamin#7

One Daily Multivitamin for Men Over 50 - Vegan Friendly, Plant-Based, Whole Food Vitamin

$23.95

One Daily Multivitamin for Men - Vegan Friendly, Plant-Based, Whole Food Vitamin#8

One Daily Multivitamin for Men - Vegan Friendly, Plant-Based, Whole Food Vitamin

$23.95

Vegan Probiotic Supplement with 50 Billion CFU and 11 Researched Probiotic Strains#9

Vegan Probiotic Supplement with 50 Billion CFU and 11 Researched Probiotic Strains

$24.95

Whole Food Multivitamin for Teens, Boys and Girls#10

Whole Food Multivitamin for Teens, Boys and Girls

$24.95

Analyzing...
Bounce Rate
44.3%
Pages/Visit
2.8
Avg. Time on Site
44s
Avg. Product Price
$30

Range: $22 - $47

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Marketing Efficiency73/100
Trustpilot45/100
Revenue Performance44/100

Traffic Sources

organic53.6%
paid18.1%
direct14.7%
social0.8%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$102K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
calcium128K$0.27$2.7K
naturalEasy68K$0.38$502
coconut oil47K$0.36$3.5K
vitaminshoppeEasy16K$0.08$404
centrumEasy13K$0.51$1.6K

Trustpilot Rating

3.2

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
69.5%
🇨🇦Canada
8.0%
🇵🇰Pakistan
7.9%
🇬🇧United Kingdom
5.3%
🇮🇳India
4.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Pre-OrderShopReCharge SubscriptionsKlaviyo: Email Marketing & SMSBack in StockStoryBlock

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Trending Products to Sell

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About NATURELO

Is NATURELO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NATURELO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NATURELO safe to buy from? Is it a scam?

NATURELO has a Trustpilot rating of 3.2/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is NATURELO's EcomScout rating and what does it mean?

NATURELO has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NATURELO generate?

NATURELO receives approximately 354.2K visits per year with estimated monthly revenue of $21.7K - $43.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NATURELO use?

We detected 7 Shopify apps on NATURELO, including Pre-Order, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Vitamins & Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NATURELO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vitamins & Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NATURELO Shopify store analysis • Vitamins & Supplements • Health & Wellness • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

More Vitamins & Supplements Stores →Trending Vitamins & Supplements Products →Shopify Trending CategoriesFind SuppliersAll Stores

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