Art Of
art-of.comArt Of receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Fan Merchandise Sports & Outdoors store attracts 2.7M visits per year with estimated revenue of $157.6K - $341.5K/mo. It offers 249 products at an average price of £28.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 27%, paid 22%, direct 17%, social 17%.
Product pricing: Average price of £28 (range: £25 – £30) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $528/mo in paid search ($6.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 668 reviews. Good standing with customers.
Top markets: GB (52%), US (14%), VN (3%).
Best-selling product: West Ham x AOF Grey Sweatshirt (£25). Other top sellers include AFC Champions Corner Shop Tee.
Fan Merchandise Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fan Merchandise market generates $0M/month across 38 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Fan Merchandise stores earn $21K+/month
- •This store outperforms 92% of Fan Merchandise competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fan Merchandise
Best Selling Products
≈ $35 USD
Range: £25 - £30
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$528
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| soccer shoesEasy | 10K | $0.23 | $2.7K |
| aofEasy | 2K | $0.69 | - |
| art of footballEasy | 720 | - | - |
| art ofEasy | 660 | $1.13 | $129 |
| clint dempsey fulham jerseyEasy | 150 | - | - |
Trustpilot Rating
668 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Art Of
Is Art Of a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Art Of is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Art Of safe to buy from? Is it a scam?
Art Of has a Trustpilot rating of 4.3/5 based on 668 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).
What is Art Of's EcomScout rating and what does it mean?
Art Of has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Art Of generate?
Art Of receives approximately 2.7M visits per year with estimated monthly revenue of $157.6K - $341.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Art Of use?
We detected 10 Shopify apps on Art Of, including Trustpilot, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fan Merchandise store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Art Of. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fan Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.