Traffic breakdown: SearchOrganic 31%, Direct 21%, DisplayAds 9%, SearchPaid 9%.
Product pricing: Average price of £23 — ≈ $29 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: GB (55%), US (42%), IN (4%).
Best-selling product: Arthouse Snuggle Soft Touch Mink Rug (£70). Other top sellers include Arthouse Snuggle Soft Touch Cream Rug, Arthouse Snuggle Soft Touch Charcoal Rug, Arthouse Snuggle Soft Touch Rust Rug.
How is the EcomScout Rating calculated? The C+ grade (28/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.