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Astra - Make Up

astramakeup.com
A
51/100
EcomScout

Astra - Make Up receives an EcomScout Rating of A (51/100), ranking #46,739 out of 1,192,025 Shopify stores we track. This Make-Up Beauty & Personal Care store attracts 907.0K visits per year with estimated revenue of $13.8K - $26.9K/mo. It offers 170 products at an average price of €6.

Analysis by EcomScout Research Team · How we calculate ratings

Make-UpBeauty & Personal CareCosmetics
Est. Revenue/mo
$13.8K - $26.9K/mo
Est. Traffic/mo
75.6K
Products
170
Top Market
IT (85%)
Top Channel
organic (52%)
Trustpilot
4.5/5 (83)

Store Intelligence Summary

Traffic breakdown: organic 52%, paid 22%, direct 12%, referral 10%.

Product pricing: Average price of €6 (range: €3 – €20) — ≈ $6.61 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.5/5 based on 83 reviews. Excellent reputation — customers rate this store highly.

Top markets: IT (85%), PL (7%), US (4%).

Best-selling product: PROFESSIONAL LIP PENCIL - Matita Contorno Labbra (€3.15). Other top sellers include SLEEPOVER LIP MARKER - Pennarello Overlining Labbra , TRANSFORMIST - Fondotinta + Correttore, LIP CREAMYNAL - Rossetto Cremoso.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Make-Up Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13K/mo
Total Stores
4
Avg Revenue
$3K/mo
Top 10% Threshold
$19K/mo

Competition Breakdown

50%
25%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Make-Up market generates $0M/month across 4 stores
  • •75% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Make-Up stores earn $19K+/month
  • •This store outperforms 83% of Make-Up competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Make-Up

Block143%Shop143%Ispushowltheme100%Trustpilot100%

Best Selling Products

GIFT CARD ASTRA LOVER - Buono Regalo Virtuale#1

GIFT CARD ASTRA LOVER - Buono Regalo Virtuale

€20≈ $22

PROFESSIONAL LIP PENCIL - Matita Contorno Labbra#2

PROFESSIONAL LIP PENCIL - Matita Contorno Labbra

€3.15≈ $3.43

SLEEPOVER LIP MARKER - Pennarello Overlining Labbra #3

SLEEPOVER LIP MARKER - Pennarello Overlining Labbra

€4.83≈ $5.26

TRANSFORMIST - Fondotinta + Correttore#4

TRANSFORMIST - Fondotinta + Correttore

€9.81≈ $11

LIP CREAMYNAL - Rossetto Cremoso#5

LIP CREAMYNAL - Rossetto Cremoso

€4.72≈ $5.14

LONG STAY CONCEALER - Correttore Lunga Tenuta#6

LONG STAY CONCEALER - Correttore Lunga Tenuta

€6.21≈ $6.77

OUTLINE WATERPROOF LIP PENCIL - Matita Labbra Retraibile Resistente all'Acqua#7

OUTLINE WATERPROOF LIP PENCIL - Matita Labbra Retraibile Resistente all'Acqua

€3.60≈ $3.92

MOUSSE - Detergente Viso Delicata#8

MOUSSE - Detergente Viso Delicata

€7.55≈ $8.23

PURE BEAUTY LIP PENCIL - Matita Labbra Morbida Naturale#9

PURE BEAUTY LIP PENCIL - Matita Labbra Morbida Naturale

€3.30≈ $3.60

GEISHA BROWS MICRO PRECISION PENCIL - Matita Sopracciglia Ultra-sottile#10

GEISHA BROWS MICRO PRECISION PENCIL - Matita Sopracciglia Ultra-sottile

€5.30≈ $5.78

Analyzing...
Bounce Rate
39.6%
Pages/Visit
10.3
Avg. Time on Site
3m 32s
Avg. Product Price
€6

≈ $6.61 USD

Range: €3 - €20

Rating Breakdown

Trustpilot85/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

organic52.2%
paid22.1%
direct12.0%
referral10.4%
social0.3%

Trustpilot Rating

4.5

83 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
84.9%
🇵🇱Poland
7.2%
🇺🇸United States
3.9%
🇪🇸Spain
3.0%
🇫🇷France
0.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

Section Store: Theme SectionsPre-OrderSale BadgeShopKlaviyo: Email Marketing & SMSPageFly Landing Page Builder4.9Shogun Page Builder4.8Judge.me Product ReviewsFrequently Bought TogetherWishlist PlusBlockIspushowltheme

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

67
$10.98+19%
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

63
$10.82+200%
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

62
$19.99+19%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

58
$10.00+33%
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Frequently Asked Questions About Astra - Make Up

Is Astra - Make Up a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Astra - Make Up is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Astra - Make Up safe to buy from? Is it a scam?

Astra - Make Up has a Trustpilot rating of 4.5/5 based on 83 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is Astra - Make Up's EcomScout rating and what does it mean?

Astra - Make Up has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Astra - Make Up generate?

Astra - Make Up receives approximately 907.0K visits per year with estimated monthly revenue of $13.8K - $26.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Astra - Make Up use?

We detected 12 Shopify apps on Astra - Make Up, including Section Store: Theme Sections, Pre-Order, Sale Badge and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Make-Up store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Astra - Make Up. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Make-Up store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Astra - Make Up Shopify store analysis • Make-Up • Beauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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