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Vitality Institute

vipeel.com
65/100
EcomScout

Vitality Institute receives an EcomScout Rating of S (65/100), ranking #7,621 out of 1,118,484 Shopify stores we track. This Skin Care Beauty & Personal Care store attracts 246.8K visits per year with estimated revenue of $30.4K - $59.1K/mo. It offers 24 products at an average price of $46.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$30.4K - $59.1K/mo
Est. Traffic/mo
20.6K
Products
24
Top Market
US (77%)
Top Channel
organic (63%)
Trustpilot
4.6/5 (269)

Store Intelligence Summary

Traffic breakdown: organic 63%, direct 33%, social 1%.

Product pricing: Average price of $46 (range: $5 – $199). Mid-range pricing strategy.

Ad spend: Estimated $24/mo in paid search ($288/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 269 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (77%), GB (7%), VN (5%).

Best-selling product: NEW - Growth Factor Repair Cream ($110). Other top sellers include Dark Spot Lifting Serum with 5% Tranexamic Acid, Gentle Purifying Cleanser, Vitamin C Brightening Concentrate.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skin Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.7M/mo
Total Stores
2,036
Avg Revenue
$2K/mo
Top 10% Threshold
$34K/mo

Competition Breakdown

41%
37%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skin Care market generates $4M/month across 2,036 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skin Care stores earn $34K+/month
  • This store outperforms 95% of Skin Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 91 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
28.0%
Pages/Visit
2.8
Avg. Time on Site
33s
Avg. Product Price
$46

Range: $5 - $199

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance53/100
Marketing Efficiency41/100

Traffic Sources

organic63.0%
direct32.9%
social1.3%
referral0.4%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$24

Google Ads estimate

Yearly Ad Budget

$288

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
muac mandelic acid peel 25%Easy600--
va botanicalsEasy540--
nuxe reveEasy440--
planet beauty brentwoodEasy380--
korean 10 stepEasy320--

Trustpilot Rating

4.6

269 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
76.9%
🇬🇧United Kingdom
7.0%
🇻🇳Vietnam
4.6%
🇮🇳India
3.3%
🇵🇰Pakistan
3.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
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Frequently Asked Questions About Vitality Institute

Is Vitality Institute a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vitality Institute is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vitality Institute safe to buy from? Is it a scam?

Vitality Institute has a Trustpilot rating of 4.6/5 based on 269 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).

What is Vitality Institute 's EcomScout rating and what does it mean?

Vitality Institute has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Vitality Institute generate?

Vitality Institute receives approximately 246.8K visits per year with estimated monthly revenue of $30.4K - $59.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vitality Institute use?

We detected 6 Shopify apps on Vitality Institute , including Klaviyo: Email Marketing & SMS, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skin Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vitality Institute . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skin Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vitality Institute Shopify store analysis • Skin CareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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