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ASTR the Label

astrthelabel.com
66/100
EcomScout

ASTR the Label receives an EcomScout Rating of S (66/100), ranking #2,349 out of 199,826 Shopify stores we track. This Lifestyle Fashion Fashion & Apparel store attracts 8.3M visits per year with estimated revenue of $1.3M - $2.8M/mo. It offers 1.1K products at an average price of $25.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.3M - $2.8M/mo
Est. Traffic/mo
691.3K
Products
1.1K
Top Market
US (92%)
Top Channel
organic (65%)
Trustpilot
2.2/5 (12)

Store Intelligence Summary

Traffic breakdown: organic 65%, direct 15%, social 7%, referral 2%.

Product pricing: Average price of $25 (range: $25 – $25). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $3.1K/mo in paid search ($37.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 12 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (92%), CA (2%), GB (1%).

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lifestyle Fashion Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.1M/mo
Total Stores
19
Avg Revenue
$213K/mo
Top 10% Threshold
$456K/mo

Competition Breakdown

5%
84%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lifestyle Fashion market generates $4M/month across 19 stores
  • 84% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 53% of Lifestyle Fashion competitors
  • Low average order value ($0) — consider bundling or upsells

Best Selling Products

Analyzing...
Bounce Rate
40.8%
Pages/Visit
4.8
Avg. Time on Site
1m 43s
Avg. Product Price
$25

Range: $25 - $25

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100
Marketing Efficiency55/100
Trustpilot40/100

Traffic Sources

organic65.0%
direct14.7%
social7.4%
referral2.5%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$37K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
lulusEasy525K$0.27$87.2K
revolveEasy302K$0.31$38.2K
missguidedEasy216K$0.24$4.4K
altar'd state57K--
other storiesEasy36K$0.20$2.4K

Trustpilot Rating

2.2

12 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
92.0%
🇨🇦Canada
1.6%
🇬🇧United Kingdom
1.2%
🇨🇭Switzerland
1.1%
🇦🇺Australia
0.8%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Frequently Asked Questions About ASTR the Label

Is ASTR the Label a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ASTR the Label is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ASTR the Label safe to buy from? Is it a scam?

ASTR the Label has a Trustpilot rating of 2.2/5 based on 12 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is ASTR the Label's EcomScout rating and what does it mean?

ASTR the Label has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ASTR the Label generate?

ASTR the Label receives approximately 8.3M visits per year with estimated monthly revenue of $1.3M - $2.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ASTR the Label use?

App detection data for ASTR the Label is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lifestyle Fashion store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ASTR the Label. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lifestyle Fashion store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ASTR the Label Shopify store analysis • Lifestyle FashionFashion & Apparel • Unlikely Dropshipper • Rating: S

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