Traffic breakdown: SearchPaid 42%, SearchOrganic 31%, Mail 20%, Direct 7%.
Product pricing: Average price of A$117 (range: A$22 – A$257) — ≈ $77 USD. Mid-range pricing strategy.
Ad spend: Estimated $42.0K/mo in paid search ($504.6K/yr). Moderate paid strategy supplementing organic growth.
Top markets: AU (100%).
Best-selling product: Pillowcase - White - Standard (A$151). Other top sellers include Blissy Mesh Wash/Laundry Bags (2 Pack), Pillowcase - Silver - Standard, Pillowcase - Pink - Standard.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.