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Aurore & Luna homepage screenshot

Aurore & Luna

aurore-luna.fr
39/100
EcomScout

Aurore & Luna receives an EcomScout Rating of B+ (39/100), ranking #21,313 out of 139,120 Shopify stores we track. This Jewelry Retail store attracts 7.0K visits per year with estimated revenue of $632 - $1.5K/mo. It offers 184 products at an average price of $46.

Store descriptionAurore et Luna propose de découvrir de magnifiques bijoux, sertis de pierres précieuses aux vertus naturelles, qui feront votre bonheur

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$632 - $1.5K/mo
Est. Traffic/mo
583
Products
184
Top Market
FR (100%)
Top Channel
N/A
Trustpilot
4.7/5 (620)

Store Intelligence Summary

Product pricing: Average price of $46 (range: $16 – $76). Mid-range pricing strategy.

Customer trust: Trustpilot score 4.7/5 based on 620 reviews. Excellent reputation — customers rate this store highly.

Top markets: FR (100%).

Best-selling product: Bracelet Jonc Eloïse - Plaqué Or ($33.00). Other top sellers include Boucles d'oreilles Créoles Eloïse - Plaqué Or, Bague Alice - Plaqué Or et Aventurine, Collier Emma - Plaqué Or et Aventurine.

How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$25.2M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 81% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.9%
Pages/Visit
2.7
Avg. Time on Site
1m 11s
Avg. Product Price
$46

Range: $16 - $76

Rating Breakdown

Trustpilot95/100
Business Quality76/100
Traffic Growth30/100
Revenue Performance26/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

4.7

620 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

onyxbijou plaqué or rosebracelet pierre de lunevaiana 2 collierlithothérapie nacre

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

TrustpilotTrustpilot

Payment

Shopify Payments

Analytics

Facebook PixelGoogle Analytics

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

99
$7.97+9900%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

90
$45.08+64%
24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

79
$6.96+53%
Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

65
$14.98+44%
See all trending Jewelry products

Frequently Asked Questions About Aurore & Luna

Is Aurore & Luna a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Aurore & Luna is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Aurore & Luna safe to buy from? Is it a scam?

Aurore & Luna has a Trustpilot rating of 4.7/5 based on 620 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (39/100).

What is Aurore & Luna's EcomScout rating and what does it mean?

Aurore & Luna has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Aurore & Luna generate?

Aurore & Luna receives approximately 7.0K visits per year with estimated monthly revenue of $632 - $1.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Aurore & Luna use?

We detected 2 Shopify apps on Aurore & Luna, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "A&L" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Aurore & Luna. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Aurore & Luna Shopify store analysis • JewelryRetail • Likely Dropshipper • Rating: B+

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