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Avon Cosmetics

avon.uk.com
73/100
EcomScout

Avon Cosmetics receives an EcomScout Rating of S (73/100), ranking #676 out of 396,339 Shopify stores we track. This Cosmetics and Skincare Beauty & Personal Care store attracts 3.5M visits per year with estimated revenue of $239.0K - $464.7K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$239.0K - $464.7K/mo
Est. Traffic/mo
295.1K
Products
N/A
Top Market
GB (73%)
Top Channel
direct (30%)
Trustpilot
1.7/5 (124)

Store Intelligence Summary

Traffic breakdown: direct 30%, referral 9%.

Ad spend: Estimated $603/mo in paid search ($7.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.7/5 based on 124 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (73%), US (5%), NG (4%).

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics and Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$279K/mo
Total Stores
37
Avg Revenue
$8K/mo
Top 10% Threshold
$199K/mo

Competition Breakdown

24%
38%
8%
11%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics and Skincare market generates $0M/month across 37 stores
  • 19% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cosmetics and Skincare stores earn $199K+/month
  • This store outperforms 96% of Cosmetics and Skincare competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.3%
Pages/Visit
5.8
Avg. Time on Site
1m 53s

Rating Breakdown

Business Quality100/100
Traffic Growth90/100
Revenue Performance71/100
Marketing Efficiency56/100
Trustpilot50/100

Traffic Sources

direct29.6%
referral9.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$603

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
avon66K$0.18$7.3K
avon ukEasy180$0.28$13
kiehls ukEasy135$0.82$14
clear skin professionals80--
best foundation for mature skin over 60 ukEasy70--

Trustpilot Rating

1.7

124 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
73.3%
🇺🇸United States
5.3%
🇳🇬Nigeria
4.0%
🇩🇪Germany
2.0%
🇧🇷Brazil
1.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
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medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
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Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
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CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
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Frequently Asked Questions About Avon Cosmetics

Is Avon Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Avon Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Avon Cosmetics safe to buy from? Is it a scam?

Avon Cosmetics has a Trustpilot rating of 1.7/5 based on 124 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is Avon Cosmetics's EcomScout rating and what does it mean?

Avon Cosmetics has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Avon Cosmetics generate?

Avon Cosmetics receives approximately 3.5M visits per year with estimated monthly revenue of $239.0K - $464.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Avon Cosmetics use?

App detection data for Avon Cosmetics is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics and Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Avon Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics and Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Avon Cosmetics Shopify store analysis • Cosmetics and SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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