Traffic breakdown: paid 26%, direct 26%, social 24%, organic 24%.
Product pricing: Average price of $21 (range: $8 – $50). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $8.0K/mo in paid search ($96.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (81%), VN (7%), IN (6%).
Best-selling product: Smorgasboard Charcuterie Lick Mat & Slow Feeder ($19). Other top sellers include Good Vibes Slow Feeder Mat, Paradise Lick Mat, Marty Collar.
How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.