Back to Stores
Babylist homepage screenshot

Babylist

babylist.com

Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!

71/100
EcomScout Rating
Rank #566 of 125,217
Products
N/A
Category Rank
#1
in Baby Clothing

Baby Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.5M/mo
Total Stores
447
Avg Revenue
$12K/mo
Top 10% Threshold
$115K/mo

Competition Breakdown

37%
33%
10%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Clothing market generates $6M/month across 447 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Baby Clothing stores earn $115K+/month
  • This store outperforms 89% of Baby Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.4%
Pages/Visit
3.8
Avg. Time on Site
3m 39s

Rating Breakdown

Marketing Efficiency90/100
Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Trustpilot45/100

Traffic Sources

Direct48.5%
Search31.8%
Mail9.6%
Social3.5%
Referrals3.0%
Paid Referrals1.4%

Marketing & Ad Spend

Monthly Ad Spend

$345K

Google Ads estimate

Yearly Ad Budget

$4.1M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
baby233K$0.66$7.8K
girl names233K$0.05$7
buy buy babyEasy208K$0.24$85.1K
boy namesEasy197K$0.19$1.2K
buybuybabyEasy135K$0.21$25.1K

Trustpilot Rating

1.3

60 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
94.3%
🇨🇦Canada
2.1%
🇦🇺Australia
1.0%
🇬🇧United Kingdom
0.3%
🇮🇱Israel
0.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

babylistdue date calculatorbabylist registrybaby listbabylist find a registry

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Analytics

Facebook PixelGoogle AnalyticsSegmentGoogle Tag Manager

Video

YouTube

Advertising

Google Ads

Fonts

Google FontsFont Awesome

Images

CloudinaryImgix

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Babylist

Is Babylist a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Babylist is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Babylist safe to buy from? Is it a scam?

Babylist has a Trustpilot rating of 1.3/5 based on 60 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).

What is Babylist's EcomScout rating and what does it mean?

Babylist has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Babylist generate?

Babylist receives approximately 178.6M visits per year with estimated monthly revenue of $10.8M - $25.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Babylist use?

We detected 1 Shopify apps on Babylist, including Beacon Fraud Prevention. The store uses the "#ffffff " Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Babylist. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Babylist Shopify store analysis • Baby ClothingParenting • Unlikely Dropshipper • Rating: S

Last updated: