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barbellaco.com

barbellaco.com
23/100
EcomScout

barbellaco.com receives an EcomScout Rating of C (23/100), ranking #118,248 out of 199,057 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 31.2K visits per year with estimated revenue of $549 - $1.3K/mo. It offers 107 products at an average price of $11.

Store descriptionSay good-bye to toxic chemicals & non-vegan nail care. Opt in for a peace of mind using BarBella Co's vegan nail care line (gel polishes & dip powders). Clean & vegan nail care should be the standard. Don't settle for anything less!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$549 - $1.3K/mo
Est. Traffic/mo
2.6K
Products
107
Top Market
US (69%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $11 (range: $4 – $18). Budget-friendly positioning targeting volume sales.

Top markets: US (69%), CA (31%).

Best-selling product: Acrylic Practice Sheets ($3.99). Other top sellers include ALMOND NAIL ART PLANNER TEMPLATE, Breathtaking  Gel Polish, Besito Gel Polish.

How is the EcomScout Rating calculated? The C grade (23/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
36.7%
Pages/Visit
1.7
Avg. Time on Site
4s
Avg. Product Price
$11

Range: $4 - $18

Rating Breakdown

Business Quality75/100
Traffic Growth30/100
Revenue Performance22/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Top Countries

🇺🇸United States
69.1%
🇨🇦Canada
30.9%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

barbellalip gloss nailsred nail theorynail planning templateger electronoca

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

PrivyPrivyKlaviyo: Email Marketing & SMSKlaviyo

Social Proof

Privy

Popups

Privy

Payment

Shopify Payments

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
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Frequently Asked Questions About barbellaco.com

Is barbellaco.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, barbellaco.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is barbellaco.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for barbellaco.com. However, our EcomScout rating is C (23/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is barbellaco.com's EcomScout rating and what does it mean?

barbellaco.com has an EcomScout rating of C (23/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does barbellaco.com generate?

barbellaco.com receives approximately 31.2K visits per year with estimated monthly revenue of $549 - $1.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does barbellaco.com use?

We detected 8 Shopify apps on barbellaco.com, including Embed Any Social Media w/ Link, ReelUp‑Shoppable Videos+Reels, Peek! ‑ Better Replay & Survey and more. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against barbellaco.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

barbellaco.com Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: C

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