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Lovetheplanet

lovetheplanet.co.uk
38/100
EcomScout

Lovetheplanet receives an EcomScout Rating of B (38/100), ranking #23,456 out of 145,853 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 32.9K visits per year with estimated revenue of $1.3K - $3.3K/mo. It offers 43 products at an average price of $9.

Store descriptionShop our collection of cruelty-free, vegan, plastic free, mineral makeup. Love The Planet products are free from parabens and palm oil, and despatched in refillable tins and compostable refill pouches, reducing plastic packaging. Embrace your love of beauty while being kinder to the planet.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.3K - $3.3K/mo
Est. Traffic/mo
2.7K
Products
43
Top Market
GB (100%)
Top Channel
N/A
Trustpilot
4.9/5 (160)

Store Intelligence Summary

Product pricing: Average price of $9 (range: $2 – $15). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.9/5 based on 160 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (100%).

Best-selling product: Vegan Mineral Foundation Samples - £2.25 ($2.25). Other top sellers include Vegan Mineral Foundation Refill Pouch - £12, Vegan Translucent Perfecting Powder Refill Pouch - £12, Vegan Mineral Foundation Refillable Tin - £15.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
61.8%
Pages/Visit
2.3
Avg. Time on Site
36s
Avg. Product Price
$9

Range: $2 - $15

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Traffic Growth35/100
Revenue Performance22/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

4.9

160 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

love the planet make upeyeliner brushblue eyeshadow plastic freefoundation samples

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

TrustpilotTrustpilot

Payment

Shopify Payments

Analytics

Google Analytics

Shopify App

BlockEmbed initNova cookie

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
See all trending Makeup products

Frequently Asked Questions About Lovetheplanet

Is Lovetheplanet a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Lovetheplanet is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Lovetheplanet safe to buy from? Is it a scam?

Lovetheplanet has a Trustpilot rating of 4.9/5 based on 160 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (38/100).

What is Lovetheplanet's EcomScout rating and what does it mean?

Lovetheplanet has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Lovetheplanet generate?

Lovetheplanet receives approximately 32.9K visits per year with estimated monthly revenue of $1.3K - $3.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Lovetheplanet use?

App detection data for Lovetheplanet is being updated. The store uses the "Debut" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Lovetheplanet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Lovetheplanet Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B

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