Fentybeauty
fentybeauty.co.ukFenty Beauty is built on true inclusion. With an unrivalled range of shades and finishes, everyone is invited to discover their next beauty essential.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1Fenty Cheeks Suede Powder Blush — Petal Poppin’
$25.00
#2Trace'd Out Longwear Waterproof Pencil Lip Liner—Apri'caught
$20.00
#3Gloss Bomb Universal Lip Luminizer — Wattabrat
$20.00
#4Gloss Bomb Stix High-Shine Gloss Stick—Hot Chocolit
$24.00
#5Total Cleans'r Remove-It-All Cleanser with Barbados Cherry
$25.00
#6Gloss Bomb Stix High-Shine Gloss Stick — Shimmering Fenty Glow
$24.00
#7Hella Thicc Volumizing Mascara — Cuz I'm Black
$21.00
#8Butta Drop Hydrating Body Milk — Vanilla Dream
$29.00
#9The Homecurl Curl Defining Cream
$29.00
#10Gloss Bomb Stackz Layered Lip Luminizer — Unicorn Blizzard
$15.40
Range: $15 - $32
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Trustpilot Rating
8 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Klaviyo Reviews
ClickWear
Yotpo: Loyalty Rewards Program
Yotpo: Product Reviews AppAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyEmail Marketing
Reviews
Pre-Order
Sales Channels
Similar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz
Frequently Asked Questions About Fentybeauty
Is Fentybeauty a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Fentybeauty is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Fentybeauty safe to buy from? Is it a scam?
Fentybeauty has a Trustpilot rating of 2.6/5 based on 8 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (54/100).
What is Fentybeauty's EcomScout rating and what does it mean?
Fentybeauty has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Fentybeauty generate?
Fentybeauty receives approximately 2.4M visits per year with estimated monthly revenue of $111.6K - $260.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Fentybeauty use?
We detected 4 Shopify apps on Fentybeauty, including Klaviyo Reviews, ClickWear, Yotpo: Loyalty Rewards Program and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Fentybeauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.