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54/100
EcomScout

Bbqland receives an EcomScout Rating of A (54/100), ranking #7,353 out of 138,934 Shopify stores we track. This Outdoor Living Niche store attracts 807.2K visits per year with estimated revenue of $38.1K - $89.0K/mo. It offers 1.6K products at an average price of $59.

Store descriptionWe stock a huge range of Barbecues, Smokers and Pizza Ovens, including Kamado Joe, Ooni, Gozney, Pit Boss, Masterbuilt, Traeger, Blackstone.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$38.1K - $89.0K/mo
Est. Traffic/mo
67.3K
Products
1.6K
Top Market
GB (93%)
Top Channel
Search (85%)
Trustpilot
3.5/5 (69)

Store Intelligence Summary

Traffic breakdown: Search 85%, Direct 10%, Paid Referrals 2%, Referrals 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $59 (range: $4 – $389). Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5 based on 69 reviews. Good standing with customers.

Top markets: GB (93%), US (3%), HU (2%).

Best-selling product: 24 x Twizlers Natural BBQ Firelighters ($3.99). Other top sellers include Ooni Koda 12 Gas-Powered Outdoor Pizza Oven, 9kg Pit Boss Competition Blend BBQ Pellets, Cherry Wood Chunks 1.5kg Smokewood Shack.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.3M/mo
Total Stores
320
Avg Revenue
$20K/mo
Top 10% Threshold
$228K/mo

Competition Breakdown

31%
30%
10%
21%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Living market generates $6M/month across 320 stores
  • 21% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Outdoor Living stores earn $228K+/month
  • This store outperforms 91% of Outdoor Living competitors
  • Low average order value ($0) — consider bundling or upsells
  • 66 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.8%
Pages/Visit
1.9
Avg. Time on Site
51s
Avg. Product Price
$59

Range: $4 - $389

Rating Breakdown

Business Quality76/100
Trustpilot65/100
Revenue Performance54/100
Traffic Growth50/100
Marketing Efficiency29/100

Traffic Sources

Search85.1%
Direct9.8%
Paid Referrals2.0%
Referrals1.8%
Social1.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.5

69 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
92.6%
🇺🇸United States
2.6%
🇭🇺Hungary
2.4%
🇪🇸Spain
1.5%
🇵🇰Pakistan
0.6%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

bbqkamado joepellet smokercharcoal bbqkamado bbq

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Sales Channels

Shop

Loyalty

Smile.ioSmile.ioSmile.io Rewards & Loyalty

Payment

Shopify PaymentsAmazon Pay

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Frequently Asked Questions About Bbqland

Is Bbqland a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bbqland is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Bbqland safe to buy from? Is it a scam?

Bbqland has a Trustpilot rating of 3.5/5 based on 69 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (54/100).

What is Bbqland's EcomScout rating and what does it mean?

Bbqland has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Bbqland generate?

Bbqland receives approximately 807.2K visits per year with estimated monthly revenue of $38.1K - $89.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bbqland use?

We detected 2 Shopify apps on Bbqland, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "LIVE [DON'T UNPUBLISH] (bbqland/main)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bbqland. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bbqland Shopify store analysis • Outdoor LivingNiche • Likely Dropshipper • Rating: A

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