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Beauty Base

beautybase.com

Shop men's and women's perfumes, fragrances, and beauty products from leading brands at Beauty Base. Free UK delivery on orders over £35.

68/100
EcomScout Rating
Rank #1,179 of 126,136
Products
2.5K+
Category Rank
#298
in Fragrance

Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$875K/mo
Total Stores
2
Avg Revenue
$438K/mo
Top 10% Threshold
$438K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrance market generates $1M/month across 2 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 0% of Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.9%
Pages/Visit
2.4
Avg. Time on Site
41s
Avg. Product Price
$45

Range: $21 - $65

Rating Breakdown

Trustpilot100/100
Business Quality76/100
Revenue Performance73/100
Traffic Growth55/100
Marketing Efficiency26/100

Traffic Sources

Search58.2%
Direct31.2%
Referrals6.1%
Social3.5%
Paid Referrals0.9%
Mail0.1%

Trustpilot Rating

4.7

5,742 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
51.8%
🇺🇸United States
6.1%
🇻🇳Vietnam
3.4%
🇮🇳India
2.8%
🇵🇰Pakistan
2.4%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

beauty basebeautybaseliquid brunsospiro vibratoafnan supremacy collector's edition

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

TrustpilotTrustpilot

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Social Media

Instagram Feed

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Sol de Janeiro Hair & Body Perfume Mist

Sol de Janeiro Hair & Body Perfume Mist

71
$26.00+36%
Dossier - Ambery Saffron 1.7 Fl Oz (50ml) - Eau de Parfum - Inspired by B.accarat R.ouge 540 - Vegan, Unisex Perfume Spray

Dossier - Ambery Saffron 1.7 Fl Oz (50ml) - Eau de Parfum - Inspired by B.accarat R.ouge 540 - Vegan, Unisex Perfume Spray

70
$38.22+62%
ARMAF club de nuit intense Man EDT Men New in Box, Black , 3.6 Fl Oz

ARMAF club de nuit intense Man EDT Men New in Box, Black , 3.6 Fl Oz

67
$26.99+11%
PHLUR Vanilla Skin Body Mist, 3 Fl Oz - Hair and Body Perfume for Women, Vanilla Perfume Body Spray with Pink Pepper, Cashmere Wood & Sandalwood Fragrance

PHLUR Vanilla Skin Body Mist, 3 Fl Oz - Hair and Body Perfume for Women, Vanilla Perfume Body Spray with Pink Pepper, Cashmere Wood & Sandalwood Fragrance

62
$26.00+17%
Explore all trending products

Frequently Asked Questions About Beauty Base

Is Beauty Base a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Beauty Base is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Beauty Base safe to buy from? Is it a scam?

Beauty Base has a Trustpilot rating of 4.7/5 based on 5,742 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Beauty Base's EcomScout rating and what does it mean?

Beauty Base has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Beauty Base generate?

Beauty Base receives approximately 1.4M visits per year with estimated monthly revenue of $188.0K - $438.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Beauty Base use?

We detected 3 Shopify apps on Beauty Base, including Advanced Predictive Search, Klaviyo Reviews, SC Store Locator & Google Maps. The store uses the "beautybase_shopify/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Beauty Base. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Beauty Base Shopify store analysis • FragranceBeauty & Personal Care • Likely Dropshipper • Rating: S

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